Direct Mail Marketing Gets a Boost with Response Booster

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Businesses can increase their direct mail response rates with the major technological breakthrough of Response Booster by presenting business prospects with a new choice of feedback.

It can be frustrating waiting around for business reply card mail-ins and call center reports to know how well a direct mail advertising campaign is working. Now thanks to Response Booster, campaign success can be viewed in real-time.

Studies have shown that most direct mail prospects prefer to give feedback online. The new technology of Response Booster allows anyone who uses direct mail advertising to capture immediate results using the power of the Internet.

Receiving robust reports that provide real-time insights into a direct mail campaign is advantageous to the decision-making process of any direct mail advertiser. “The Response Booster service was the only way we could accurately track results of our clients’ complex test campaign that was sent to 1.2 million addresses, using 48 different lists and 8 different mailers, over 26 weeks,” said Ron Levasseur about his PGC, Inc. direct mail campaign.

Response Booster works by creating thousands of personal, or “vanity”, web links that can even include the direct mail target’s name. These special URLs are then included onto all of the direct mail pieces, direct-response TV, newspaper, and magazine ads. When the prospect responds to the ad by visiting the enticing URL, Response Booster registers the action, and the advertiser then knows that particular user has opened the direct mail piece, or seen the ad. This provides the advertiser with immediate feedback into how well the direct mail campaign is doing.

When the direct mail prospect visits the URL, they are greeted with a landing page that is customizable by the advertiser using Response Booster. This page is comprised of time-tested “blueprint” formats that have been successfully used in the past. From the landing page, the direct mail prospect can enter detailed information in the form of a questionnaire. These answers allow for the creation of a prospect profile for lead generation, demographics gathering, or area of interest. Contact information, such as an email address, can also be gathered.

After the important information has been collected, Response Booster can display a thank-you page, including your corporate web link, instructions for offer redemption, or any other customizable follow-up message. If the direct mail advertiser wishes, a personalized email can be sent to the client based on the profile gathered by Response Booster. These e-mails can be automatically sent at multiple intervals, allowing the continuation of the direct mail marketing. Additionally, notification e-mails can be immediately sent to sales people alerting them of “hot prospect” opportunities. The benefit of providing follow-up emails expedites the sales process and ultimately shortens the sales cycle.

To begin harnessing the power of Response Booster, contact the RB Support Staff toll-free at 877-320-5790. “Take the Tour” at the Response Booster website, http://www.rbooster.com , and sign up for the limited time 50%-off trial offer.

About Response Booster

Since its inception in 2001, Response Booster has been committed to providing state-of-the-art, revenue generating and cost savings services to its clients. Response Booster’s privately held corporate office is located in Southern California. Response Booster offers a variety of services that enable organizations to more efficiently and effectively market to their existing and prospective customers. Response Booster is principally engaged in the business of using advanced technology to support customers with state-of-the-art direct mail marketing services.

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Chris Costanzo
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