(PRWEB) September 15, 2004
Business owners, marketing managers, Web site designers, Internet copywriters, and Webmasters who want to achieve high rankings in Google, Yahoo and other search engines can learn the fundamentals of search engine optimization (SEO) and search engine marketing (SEM) from one of the industryÂs leading SEO and SEM consultants this month in the greater Boston area.
Jill Whalen, who has been helping Web sites achieve greater targeted traffic from search engines since 1995, will bring her first two-day High Rankings Search Engine Marketing Seminar to Natick's Crowne Plaza on Sept. 23 & 24. Seminar and workshop topics include learning how to choose the best keyword phrases, effective copywriting to increase search engine exposure and sales, common site usability traps that prevent sales conversions, link popularity marketing strategies, search engine advertising pay-per-click campaigns, and how to effectively measure results.
Whalen, the owner of High Rankings, a search engine marketing firm in Ashland, MA, has helped hundreds of clients achieve top-10 rankings, which in turn often doubles, triples and quadruples their sales. Ted Northrup, owner of mapshop.com, a Charlotte, N.C., retailer of maps, globes and other cartographic products, noted that his sales were up 50% after attending a similar High Rankings seminar.
"Individuals and organizations will learn how to make slight changes to their Web site so that they are more easily found in Google, Yahoo and other search engines," says Whalen. "We've added a whole day of hands-on workshops to this year's agenda, because previous seminar participants wanted more time to apply what they had learned. Now attendees will be able to receive immediate feedback from the High Rankings experts as to whether they're on the right track with their search engine marketing campaigns."
Whalen provides free advice and answers questions about search engine optimization and search engine marketing on her Web site, http://www.highrankings.com, which Alexa.com ranks as the second most-popular search engine optimization firm on the Web. She also publishes tips and advice in her free weekly e-mail newsletter, the ÂHigh Rankings Advisor.Â
In addition, Whalen heads up the High Rankings Forum, a popular online discussion group about SEO and SEM topics, located at http://www.highrankings.com/forum. Several of the forumÂs moderators will also participate in next monthÂs seminar, including Christine Churchill of KeyRelevance, Karon Thackston of MarketingWords, Debra Mastaler of Alliance-Link, Scottie Claiborne of RightClick and Matt Bailey of The Karcher Group.
For further information about attending, registering or sponsoring this event, please visit http://www.highrankings.com/seminarpr
High Rankings Search Engine Marketing Seminar and Workshops
Thursday & Friday Sept. 23 and 24, 2004, 9AM-5PM (including lunch)
Crowne Plaza Boston/Natick, 1360 Worcester Road, Natick, MA 01760 (17 miles from Boston)
$1125.00 for both days, $650 for Day 1 only.
For further information: http://www.highrankings.com/seminarpr
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