"You're Fired!” Edges "Mess O' Potamia" Atop Television Buzzwords (TeleWords) List for 2003-'04 Season

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You're Fired!", Donald Trump's trademark catchphrase from The Apprentice reality show tops the Television Buzzword List (TeleWords) for 2003-'04 Season according to the Global Language Monitor (http://www.LanguageMonitor.com). Close behind was Â?Mess OÂ? PotamiaÂ? from The Daily Show With Jon Stewart, Â?Girlie Men,Â? from CaliforniaÂ?s Gov. Schwarzenegger, Â?God,Â? from Joan of Arcadia and Angels in America, and Â?Wardrobe Malfunction,Â? from the recent Miss Universe Pageant as well as Super Bowl XXXVIII.

(September 13, 2004) "You're Fired!", Donald Trump's trademark catchphrase from The Apprentice reality show tops the Television Buzzword List (TeleWords) for 2003-'04 Season according to the Global Language Monitor (http://www.LanguageMonitor.com). Close behind was “Mess O’ Potamia” from The Daily Show With Jon Stewart, “Girlie Men,” from California’s Gov. Schwarzenegger, “God,” from Joan of Arcadia and Angels in America, and “Wardrobe Malfunction,” from the recent Miss Universe Pageant as well as Super Bowl XXXVIII.

Rounding out the Top Ten were: “Infectious disease,” from the ever-expanding C.S.I franchise, "OCD" for Tony Shaloub's trademark Obsessive-Compulsive Disorder from Monk, “The O.C.” as a geographic entity from The O.C., "Extreme Makeover” from any of the reality-based show genre, and “Grim Reaper” from Dead Like Me.

Words No Longer Hip include “fahgeddaboutit” from The Sopranos, “Voted off the island”, from the Survivor series, and “… so “ as an intensive, as in “… so yesterday!” or “…so not fair!” from Friends.

“Television has always had a disproportionate impact on culture, reverberating far beyond the confines of the studio world. This is true even in a year marked by extraordinary events,” said Paul JJ Payack, president of The Global Language Monitor. “We’ve chosen the words and phrases most likely to have a lasting impact on popular culture; ‘You’re Fired!’ is but one example that we hear repeated endlessly in the media and on the internet, while "Mess O' Potamia" more closely reflects world events.”

The Television Buzzword List (TeleWords) for 2003-'04 Season is released in conjunction with the 56th Annual Primetime Emmy Awards televised by the ABC Television Network on Sunday, September 19th from the Los Angeles Shrine Auditorium.

The complete list, with commentary, follows.

TeleWords / Show / Comment

1. You're Fired!    

Show: The Apprentice    

Comment: Donald Trump's signature phrase

2. Mess O' Potamia    

Show: The Daily Show With Jon Stewart    

More 18-49s get their news from Daily Show than mainstream media

3. Girlie Men    

Show: Gov. Schwarzenegger of California    

Transcends politics moving into pop culture

4. God    

Show: Joan of Arcadia and Angels in America    

Supreme Being made quite a comeback on the small screen

5. Wardrobe Malfunction    

Show: Miss Universe Pageant; Super Bowl XXXVIII    

Recent Miss Universe incident reinforces the phrase

6. Infectious Disease    

Show: CSI Franchise    

Evidently nothing can contain the CSI franchise

7. OCD    

Show: Monk    

Tony Shaloub's trademark Obsessive-Compulsive Disorder

8. The O.C. as a geographic entity    

Show: The O.C.    

TV literally is a 'geography of the mind'

9. Extreme Makeover    

Show: From any of the reality-show genre    

Both 'extreme' and 'makeover,' in any combination

10. Grim Reaper    

Show: Dead Like Me    

Hasn't made such an impact in popular culture since Ingmar Bergman's "Seventh Seal"

Words No Longer Hip

Word: Fahgeddaboutit!    

Show: The Sopranos    

Comments: Forget about Fahgeddaboutit!

Word: Voted Off the Island    

Show: Survivor Series    

Comment: Voted off the TeleWord List

Word: "… so" as an intensive    

Show: Friends    

Comment: As in "...so yesterday" or "...so not fair"

The Global Language Monitor documents, analyzes, and tracks the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.

The GLM is supported by a worldwide assemblage of linguists, professional wordsmiths, and bibliophiles to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices, and their impact on the various aspects of culture.

For more information, call 1.925.367.7557, send email to info@LanguageMonitor.com or visit http://www.LanguageMonitor.com

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