Net-progress launches 'Five Vital Aspects of Online Performance campaign

Web analytics is a fast growing business. Most companies say that they consider the internet an integral part of their business, but in practice dont live up to that claim.

(PRWEB) September 15, 2004 -- Website optimisation is now about more than search engines and brand security.

Web analytics is a fast growing business. Most companies say that they consider the internet an integral part of their business, but in practice dont live up to that claim.

The truth is that many businesses dont realise that having a website is only the first step, and arent aware that they could be getting far more value from their online presence.

net-progress founder Paul Crichton believes the difficulty has been communicating these sometimes complex issues to business.

To try and address this, net-progress has launched a ground-breaking holistic approach, based on the real-world threats and opportunities facing a business.

Where web consultants have tended to focus solely on one area, for example Search Optimisation (where a website is optimised to obtain higher placing in search engine results and is consequently more easily found), net-progress deliver added value by addressing a companys entire online presence across five vital aspects of online performance:

Quality -- is the website fast loading, error-free and easy to navigate?

Accessibility -- is product or brand information available to all potential customers?

Visibility -- is the website easy to find, and being found by the right people?

Behaviour Analysis -- are key messages being communicated? is the websites success measured?

Reputation Management- is brand security and legislative compliance monitored?

By considering each aspect as part of the whole, the work is of far greater value since analysis of one aspect often informs work in another (additionally, many of the benefits can be quantified).

The core net-progress product is a detailed analysis of a companys online presence in all five areas, with recommendations for improvements - which can be implemented either by net-progress or by the clients own capability. This is usually an ongoing iterative process with quarterly reporting if required. In this way, improvements can be assessed and the online presence can continually respond to changing opportunities and risks.

About net-progress
Net-progress is an internet consultancy using a holistic approach to add value to a companys online presence. Unlike other consultancies, rather than focusing solely on search optimisation or brand security, net-progress also work on accessibility, quality and behaviour analysis in order to deliver measurable improvements to a business.

Net-progress have been working in the field of web analytics since 1997, with clients ranging from FTSE100 companies to SMEs. In addition to the core business, net-progress also produce website quality benchmarks and surveys in a number of industry sectors.
###