The Busy Woman, Inc. Captures Media's Heart

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A recent article in the June/July issue of Real Simple Magazine focused on this Busy Woman which caught the eye of The CBS Early Show. A live feature on the latest craze of "car organizers" is now in the works with The Busy Woman's feature products setting the standard.

The words “busy” and “woman” seem to go together like bees and honey or more appropriately, love and marriage. Susie Glennan, President of The Busy Woman, Inc. has created quite a following with her company. With ingenuity and skill, Glennan has reinvented products created from, lets face it, mostly male marketing groups. She then couples them with other high need products to provide just the right solutions for today’s Busy Woman. With both experience and empathy for what practical women want and need, the products Glennan supplies are making headlines. A recent article in the June/July issue of Real Simple Magazine focused on the Busy Woman name & Talus products, which caught the eye of The CBS Early Show. A live feature on the latest craze of “car organizers” is now in the works with The Busy Woman’s feature products setting the standard. “People are spending so much more time commuting in their cars that the need for organization inside their cars has grown,” says Glennan. How true. Many other stations such as San Antonio Living, Good Things Utah, AM Northwest Oregon, and publications such as Parenting Magazine & Newsweek have also taken notice.

In 1999, Susie purchased The Busy Woman, Inc., improving its main product, The Busy Woman’s Daily Planner®. She added to the planner line and incorporated customer input to create a fresh company. Out of all this, the company is known for its personal touch and for offering the best, most effective day planner for women on the market today.

The Busy Woman’s Daily Planner® is simple yet adaptable so that you pick and choose what you need, not what a company wants to sell you. Even women who are not “Type A” personalities can use them productively. Since 1993, the company has used a simple, over-exaggerated, non-scientific personality quiz developed by the original founder to determine the personality type of the customer. “This is important!” says Glennan. “If someone tells me that they took the quiz and they are a Type B, I know to tell them that they will be overwhelmed by the master filler starter kit.”

The Busy Woman, Inc., efficiently meets the needs of their customers through customer service and individualizing products. By reviewing customer's needs, planners and products are selected to match customer's personalities. Even the product line has expanded to include car and home organizers made by Talus. These were also recently featured in Good Housekeeping Magazine and Mom's Business Magazine. "We're growing every day, reaching out and helping busy women take control of their schedules so that they can enjoy what matters most," Glennan emphasizes. Simplifying life is their business.

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