In Defense of Hip Hop

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Five young entrepreneurs based in Minneapolis think hip-hop is getting a bad rap and theyÂ?re doing something about it in a unique, entrepreneurial way.

Blame It On Hip-Hop (BIOHH) is a clothing line founded by Marcus Manning and his four partners. The owners of BIOHH have a greater purpose aside from creating quality clothing products with distinctive urban style and flavor – the owners are genuinely concerned with the way many young people and their parents identify hip-hop with negativity.

BIOHH was created to come to the defense of hip-hop and counteract negative perceptions. The up-and-coming company hopes that the message told through its clothing line and its owners will serve as an agent for society to view hip-hop in the positive light it deserves.

In order to relay their message, the owners of BIOHH are active in community events, including traveling around the country speaking to youth, parents and teachers about the positive elements of hip-hop. The owners also speak to audiences on the importance of education, the variety of opportunities related to the hip-hop culture, and provide advice and insight on becoming a business owner. Furthermore, BIOHH has committed to giving a portion of net profits to inner city educational systems to directly purchase educational tools to assist in the growth of students.

“As it has been since its beginnings, hip-hop is a phenomenal culture that supports and creates an outlet for individualism and self-expression,” said the owners. “Hip-hop is more than just the music, even though the most popular definition of hip-hop known to the general public consists of what is heard on the radio or seen in the news. The culture is much deeper than that and BIOHH (pronounced B-O) is spreading the message that people shouldn’t blame 'it' on hip-hop, as hip-hop is not the problem, but rather can be a solution to the problem. Consider ours a message of reverse psychology.”

The founders of BIOHH share a love of hip-hop that translates into the quality, flavor and design of their products. BIOHH apparel reflects the spirit of hip-hop with a graffiti-styled logo that includes a microphone and vinyl LP – critical elements that embrace the origins of the hip-hop culture. The clothing line boasts both men’s and women’s apparel, including brightly colored t-shirts, hooded sweatshirts, long sleeve shirts, tank tops and hats. In the near future, the clothing line will launch into a full collection that offers jeans, slacks, button down shirts and sweaters.

Blame It On Hip-Hop product can be found on the web at And is coming to a store near you!


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Marcus Manning