RedTail Solutions Strengthens and Adds Depth to Its Management Team With Peter Lopes, Sean Kelley and Tom Hatton

RedTail Solutions, Inc., the first provider of outsourced Electronic Data Interchange (EDI) services for small to mid-size suppliers, today announced the addition of three key management personnel, including Peter Lopes, vice president of sales and marketing; Sean Kelley, vice president of operations/technical support; and Tom Hatton, sales manager.

(PRWEB) September 15, 2004 -- RedTail Solutions, Inc., the first provider of outsourced Electronic Data Interchange (EDI) services for small to mid-size suppliers, today announced the addition of three key management personnel, including Peter Lopes, vice president of sales and marketing; Sean Kelley, vice president of operations/technical support; and Tom Hatton, sales manager.

RedTails service-based solution enables suppliers to meet the requirements for electronic trading imposed by large enterprises in the retail, automotive and distribution segments without having to make their own investment in infrastructure or specialized expertise. Earlier this year the company moved to expanded office space in the Westborough Office Park, its rapid growth -- 150% year-to-date over last year -- fueled by a market need for outsourced EDI services by thousands of small to medium size companies in the supply chain.

Peter Lopes, Vice President, Sales and Marketing
Lopes brings over 20 years of senior management experience from both start-ups as well as much larger enterprises in the high-tech industry with special relevance for RedTail. He has been instrumental in the success of several application software start-ups and was most recently vice president of sales and marketing for apps4biz Inc., a Swiss-based developer of Web-native business software for small to mid-size manufacturing and distribution companies. He was director of sales and marketing for Tetra International, a UK-based developer of accounting applications for the mid-range market and assisted in its successful initial public offering in 1998 and eventual acquisition by Sage Group plc. Lopes has overall responsibility for building a successful marketing and indirect sales organization for the company with special emphasis on growing its VAR channel and strategic partnerships.

Sean Kelley, Vice President, Operations/Technical Support
Kelley has over 10 years of operations management experience (technical support, professional services and consulting, training and fulfillment) for EDI and supply chain management organizations. He was an early member of the DNS team, an EDI software and services company later acquired by TIE Commerce, where he was responsible for developing the technical support function. Most recently, Kelley was senior manager for engineering support at Kewill Solutions, North America, where he was responsible for providing escalation support to a total customer base of over 50,000 customers using Internet-enabled e-commerce shipping applications. Kelley has a unique combination of technical capabilities, customer support and domain expertise to scale RedTail operations to meet market demand for its solution.

Tom Hatton, Sales Manager
Hatton brings over 10 years of experience selling both mid-market and enterprise-level software solutions. Prior to joining RedTail, Hatton acted in various sales roles within such companies as Clarus Corporation and Intershop Communications. As part of Clarus Corporation, he focused on the sales and support of cost saving ERP and e-procurement solutions for small to mid-market companies. At Germany-based Intershop, an e-commerce supplier, Hatton sold ASP-delivered solutions. In his new role, he will manage RedTails day-to-day sales effort.

These three experienced business managers are exceptionally qualified to lead RedTail through its next stage of aggressive growth," said Patricia Meisner, CEO of RedTail. Throughout their careers, they have been part of winning teams to drive mass adoption of innovative offerings while building sustainable operational excellence."

RedTail Solutions continues to grow its broad customer base through aggressive programs initiated through close partnerships with a number of leading accounting and business system providers and their reseller networks. RedTail is a current development partner with Best Software (ACCPAC, MAS90/200, Business Vision), Microsoft/Great Plains, and AccountMate, among others.

About RedTail Solutions, Inc.
RedTail Solutions, Inc. is a privately held company, located in Westborough, MA. Its customer base consists of small to mid-size suppliers to the retail, grocery and industrial segments, handling the exchange of thousands of their purchase orders, invoices, and shipping transactions every day with more than 150 of the largest retailers and a growing number of large industrial companies. The company provides a completely outsourced EDI service that includes proprietary connectivity software and integration with leading accounting and business system solutions installed at small to mid-size companies. RedTail Solutions delivers cost-effective applications for outsourcing electronic trading, between businesses of all sizes, whatever their level of e-business sophistication. For more information visit www.redtailsolutions.com.
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