New PR Performance Measurement Tool To Be Unveiled At Conference; Summit To Feature A Sneak Preview Of KDPaine & Partners Do-It-Yourself Dashboard

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The Second Annual Summit on the Future of Measurement and Accountability will feature a sneak preview of a new PR performance measurement tool. Corporate communications executives who attend the public relations conference will be the first to see the Do-It-Yourself Dashboard from KDPaine & Partners.

Our new DIY Dashboard application will be previewed for the first time on September 22, 2004, exclusively to Summit attendees. The formal launch isn’t until October, but we wanted to give attendees a sense of what the future might bring, as well as get feedback from attendees on the product itself.

The Second Annual Summit on the Future of Measurement and Accountability will feature a sneak preview of a new PR performance measurement tool. Corporate communications executives who attend the public relations conference will be the first to see the Do-It-Yourself Dashboard from KDPaine & Partners.

Katie Delahaye Paine, CEO of KDPaine & Partners, LLC, and organizer of The Summit on the Future of Measurement 2004, said, “Our new DIY Dashboard application will be previewed for the first time on September 22, 2004, exclusively to Summit attendees. The formal launch isn’t until October, but we wanted to give attendees a sense of what the future might bring, as well as get feedback from attendees on the product itself.”

The DIY Dashboard is a web-based application that allows users to create their own completely customized dashboards based on their specific corporate objectives. Regardless of what measures of success are defined by an organization, the DIY Dashboard provides an easy to use entry module and then instantly produces a series of charts and tables that can be used for monthly or quarterly reports.

At a basic subscription rate of $50 a month, the DIY Dashboard will be targeted to small and medium sized businesses as well as non profits and government agencies. However, its flexibility will allow organizations to grow their programs and incorporate on-line content, as well as outsourced manual and computer aided content analysis if required.

The Second Annual Summit on the Future of Measurement and Accountability will be held September 21-24, 2004, at the University of New Hampshire in Durham, NH. The public relations conference will bring researchers, academics and corporate communications executives together to discuss public relations and PR performance measurement strategies.

CARMA International, Biz360, BurrellesLuce, VMS, Cymfony, Echo Research, and Lawrence Ragan Communications are sponsoring the Summit on the Future of Measurement 2004. The Institute for Public Relations (IPR) has also provided programming assistance. The registration fee is $895. Click on The Summit on the Future of Measurement 2004 to get additional information or register for the event.

KDPaine & Partners is dedicated to ensuring that public relations and corporate communications executives around the world have the information and knowledge they need to measure the success of their efforts. The firm’s web site, Measures of Success, is designed to be a comprehensive, one-stop resource for the measurement and evaluation of marketing and public relations programs. KDPaine & Partners also publishes The Measurement Standard, the international newsletter of public relations measurement, and the One Minute Benchmarking Bulletin, a free monthly newsletter on performance measurement.

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Katie Delahaye Paine
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