ElectricArtists Appoints Dave Smith as Director of Business Development

Smith to Lead Online and Offline Marketing Efforts in Media, Entertainment and Consumer Brands

NEW YORK (PRWEB) September 16, 2004 -- ElectricArtists, a leading online marketing firm, today announced the appointment of Dave Smith to the agency's senior management team as Director of Business Development in its New York office. In this role, Smith will be responsible for new business initiatives, external communications and offline market expansion. He will work to strengthen and expand the firms existing client base in consumer brands, television, film, DVD, music, video games and publishing.

"We are thrilled to have Dave join our team. Dave's deep knowledge of consumer marketing, media, and technology, along with his rich experience in public relations and entrepreneurial management will further support and strengthen the growth of our firm," said Marc Schiller, CEO and Co-Founder of ElectricArtists.
    
Previously Smith was at Segue>Entertainment Network, a company he founded in 2003 to provide online and offline marketing support to bands, artists and entertainment venues. Prior to Segue, Smith published and marketed a book titled The Official Movie Plot Generator: 27,000 Hilarious Movie Plot Combinations by The Brothers Heimberg. In addition, Smith worked in Marketing at Morgan Stanley Investment Management, where he was responsible for institutional sales.

Smith began his career with stints at Makovsky & Company and MacMillan Communications serving as an account manager and media relations specialist. He received a B.A. in Public Policy Studies from Duke University and has earned his M.B.A. from the Wharton School of Business at the University of Pennsylvania.

About ElectricArtists
Founded in 1997, ElectricArtists is a strategic marketing services agency that promotes brands, products and concepts by engaging consumers and communities in a unique one-to-one relationship. ElectricArtists clients are Fortune 500 corporations, global media & entertainment companies, and consumer products firms. Recent clients include: The History Channel, Nestle Purina, A&E, Atari, Konami, Universal Music Group, SONY Music, Hyperion Books, Warner Brothers, The Kaplan Thaler Group, Horizon Media, Columbia Pictures, Verizon Wireless and the SCI FI Channel. ElectricArtists is a global company with ElectricArtists in Japan and ElectricCake in London. More information and news from ElectricArtists can be found at www.ElectricArtists.com
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