New Media Maze to Deliver Yogalates Website

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Full-service interactive marketing agency, New Media Maze is to launch the official Yogalates website from Momentum Pictures UK.

Full-service interactive marketing agency, New Media Maze is to launch the official Yogalates website from Momentum Pictures UK.

The new website is currently being designed and developed by New Media Maze and is set to launch at the end of September 2004. The Yogalates website launch will be complimented with an online promotion with major prize to raise the profile of the popular fusion of the Pilates and Yoga discipline.

Rebecca Larkum, Senior Product Manager at Momentum Pictures UK comments, “We were looking to build a website to exude calmness and inner peace to users. New Media Maze are delivering a soothing website which is both informative and interactive for the user; in addition to acting as an educational tool to inform people of the features and benefits of Yogalates as a life choice.

The Yogalates website will be the focal point for Momentum Pictures UK to continue to build a community of users that will use the site as a reference point for news about Yogalates upcoming releases. The product has a very strong following; therefore, it requires a strong identity online to work seamlessly with direct marketing initiatives as well as creating an online community for users.”

The URL of the microsite will be featured across all offline advertising for these titles, bringing an integrated approach to the marketing and PR of the website, DVDs and the Yogalates brand.

Hayley Barker, Account Director at New Media Maze explains, “We will be driving traffic to the site from September 2004 after the website launch, and then will be supporting this with an online PR and promotions campaign for the DVD release which is out on 20 December 2004.”

The integrated campaign to promote the website will be using search engine marketing including keyword registrations (to drive traffic to the site), online PR and promotions targeting health and beauty, women’s titles and websites, ISPs, entertainment and media sites. Footage of individuals carrying out Yogalates moves will be incorporated into the website.

“We will be targeting Yoga fans including people who already know about Yogalates and are educating those who are not aware of the title. The objectives of the campaign are to capture data, raise awareness of the Yogalates brand as a whole and to encourage pre-orders of the forthcoming DVD”, adds Barker.

This press release is available in plain text, PDF and Word formats.

The media spokespeople at New Media Maze are the Directors Julianne Reynolds and Dave Smith.

About New Media Maze

New Media Maze is one of the foremost full-service digital agencies in the UK. Founded in 2000 and based in London, the company services a broad range of blue chip clients including some of the most renowned global entertainment companies.

One of the few truly independent full-service agencies, the company provides consumer insight, strategy and implementation services to a broad range of consumer brands and prides itself on its creativity, high service levels, attention to detail and dedication to results.

The agency acts as a one-stop-shop for clients, allowing them to draw on all online marketing services including: PR, advertising, viral marketing, content deals, search engine optimisation and marketing, affiliate marketing, email marketing and mobile marketing.

Award-winning creative services include: Advertising creatives, web design, viral production, online video editing and html emails.

Current clients include Acclaim, DreamWorks International, Momentum Pictures, Naked Ambition, Playback, Ubisoft, Universal Pictures, Universal Pictures International, and VCI.

Elemental PR:

Rachel Hawkes, Account Executive, Elemental PR


Direct Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,

Fax: +44 (0)870 745 9293, Website:
Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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Tim Gibbon
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