Web Marketing Association Announces 2004 WebAward Winners:
Arc Worldwide Wins Best of Show for Behr Paint Interactive: Arnold Worldwide Named Top Agency winning 13 WebAwards. More than 1,300 sites from 19 countries were adjudicated in 85 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
(PRWEB) September 15, 2004 -- The Web Marketing Association is pleased to announce the winners of its eighth annual WebAward Competition for Web site development. More than 1,300 sites from 19 countries were adjudicated in 85 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org
"This year, the ranking felt especially hard. How does one choose between usefulness, entertainment value, usability, or creativity in execution?," said William Rice, President of the Web Marketing Association. "The WebAward competition is one of the ways leading web professionals demonstrate the effectiveness of their web development. Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track."
The 2004 Best of Show WebAward is presented to Arc Worldwide (www.arcww.com), a Chicago headquartered unit of Publicis Group (NYSE: PUB [ADR) for their outstanding work on "Behr Paint Interactive" at URL www.behr.com/behrx/. The site was also awarded Best Interactive Services WebAwards. Arc Worldwide worked with Behr to develop the ColorSmart by BEHR website-kiosk solution. Both the kiosk and the website provide consumers with an innovative, interactive experience that empowers them to visualize their design ideas, get color recommendations, and select palettes derived from specific colors or inspirational themes before making a purchase. ColorSmart by BEHR is available at www.behr.com and in kiosks available at over 1500 The Home Depot locations nationwide. According to one WebAward judge Behr Paint Interactive site was inventive and useful, well architected and highly navigable. It offered not only beauty but also a high degree of functionality. It was tightly designed and used technology in a subtle but highly effective manner".
Arnold Worldwide (www.arnoldworldwide.com) was named Top Agency at the 2004 WebAward Competition, taking home 13 awards, more that any other organization in the competition. The Top Agency Award given to recognize the consistently outstanding development going on at interactive firms. Arnold Worldwide serves as the headquarters of Arnold Worldwide Partners, a global agency network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). The agency network has four full-service offices throughout the United States - its Boston headquarters, New York City, Washington D.C. and St. Louis.
Agencies or companies winning four or more WebAwards in 2004 include:
ORGANIZATION - # OF AWARDS
Arnold Worldwide - 13
Fry, Inc. - 12
R/GA - 12
Aristotle, Inc. - 11
TMP Worldwide - 10
Azavar Technologies - 9
bbdigital (Blattner Brunner) - 8
Imirage, Inc - 8
J. Walter Thompson - 8
Biggs|Gilmore Communications - 7
Miles Media Group - 7
Weber Shandwick - 7
Zentropy Partners - 7
Zugara - 7
BBDO InterOne GmbH - 6
Bridge Worldwide - 6
DataGlyphics - 6
FedEx - 6
Multimedia Solutions - 6
Organic, Inc. - 6
Studio 1440, Inc. - 6
USDM.net - 6
Whittmanhart - 6
2Advanced Studios, LLC - 5
Amer. Academy of Dermatology - 5
Apollo Interactive - 5
Arc Worldwide - 5
Brody PR - 5
Carlson Hotels Worldwide - 5
E-site Marketing, L.L.C. - 5
Freerun Technologies - 5
Idea Integration - 5
Interactivate, Inc. - 5
Interactive Sites - 5
Ion Global Limited - 5
Modem Media - 5
Nurun Inc. - 5
PriceWeber - 5
SBI.Razorfish - 5
Tellus - 5
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored between 50 and 59.9 receive the Standard of Excellence.
The 2004 WebAward Competition was sponsors include BURST! Media, VentureDirect Worldwide, Oddcast, NewsUSA, ODwyers PR Daily, Small Army Creative Services, Burrelles Luce, Line 56 Media, and Perseus Software. The Web Marketing Association thanks it sponsors for helping to make this annual competition possible.
Since 1997, the annual WebAward Competition is conducted by the Web Marketing Association, Inc. (WMA), an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. Its Web site is located at www.webaward.org. The Web Marketing Association also has established the Internet Advertising Competition (IAC Awards) and the Interactive Investor Relations Awards.
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