Master Email Marketing Case Study

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Rob Thrasher, co-founder of New Millennium Minds and ActivSoftware, Inc, today published, Â?The Master Email Marketing Case Study.Â?

Rob Thrasher, co-founder of New Millennium Minds and ActivSoftware, Inc, today published, “The Master Email Marketing Case Study.” For many years Thrasher’s team has been reading email marketing case studies for their internal use. As the team read the studies they began to recognize patterns. Thrasher said, “I went back through our archive of both third party and our internal studies, and I realized that they were all saying the same thing over and over again in a slightly different way. Each study had its own particular benefit, from a learning perspective.”

Thrasher’s team determined that it would be beneficial to analyze and merge all the studies, including their own, into one master study. Thrasher continued, “We found the studies were pertinent across industry boundaries. We also found that if all the factors for success were followed closely, and the personnel conducting the campaigns are competent, success is imminent.”

The email marketing case study compilation provides a list of “Key Factors to Email Marketing Success” compiled and summarized from what Thrasher claims is, “A very extensive history of analyzing case studies and marketing metrics through many industries.”

The ActivSoftware team is published through WebProNews, the CEO Refresher and the New York Times for writing and research on topics including search engine marketing and optimization, dynamic Web sites, email marketing, real estate migration, component software tools, customer retention and more. The team is working closely with a half dozen well-known universities to fulfill email list management needs. These new relationships will be announced at a later date in the near future.

About New Millennium Minds

NMM is a blog founded by Rob Thrasher in July of 2004. It explores new millennium topics such as search engine optimization, marketing with blogs, Internet key-phrase marketing, real estate migration, new millennium business cities, etc.

About ActivSoftware

ActivSoftware was founded by four partners and continues as an employee owned and operated firm. Gary Kraeger, Rob Thrasher, Pete Freitag and Greg Alton began building and marketing dynamic Web tools in the late 90’s and sold the first copy of their Web based editor, ActivEdit, in Q3, 1999. The tool became popular very quickly in the niche group of Web/intranet developer community. From ActivEdit they spun a Web of dozens of server-side, a.k.a. Web based, software tools geared toward the developer community. Recently they launched ActivMailMan, an email list management system, and will release XM Email Server in less than two weeks. The team is confident the new email server will revolutionize the business communications industry.


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