New Advisor Firm Gets Back To Basics With Personalized Service.

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Grand Street Advisors,LLC. an independently owned investment management firms announces its grand opening in the burgeoning Crossroads District in downtown Kansas City.

Crossroads District—September 15, 2004—Grand Street Advisors, LLC (GSA) is a newly registered investment advisor providing personalized investment planning and management services for individuals, pension plans and corporations across the United States. Investment options include individual stocks, bonds, index funds and mutual funds. The employee-owned firm was established in February of 2004 by James Byrne, a former Wall Street executive.

“I started Grand Street Advisors because I believe investors should be able to pick up the phone, call their portfolio manager and get sound financial advice,” says James Byrne, president and founder of Grand Street Advisors, LLC. “It seems simple but our current investment advisor marketplace is cluttered with toll-free call centers, self-service online trading and hidden commissions. GSA offers only one type of service-- personal service,” concludes Byrne.    All GSA services are offered on a fee basis only. GSA receives no commissions or hidden fees for recommending a product to their clients.

The GSA investment framework features a personal advisor-client relationship. It’s a 4 step process including (1)meeting with the client to understand their risk tolerance and financial goals; (2)development of a custom investment strategy; (3)presentation of the strategy to the client; and (4)implementation of the strategy and ongoing asset management.    In developing the investment strategy and providing consistent monitoring of it, GSA takes a tactical approach. This involves proactively identifying and taking advantage of investment opportunities for each client portfolio, on a daily, weekly and monthly basis.

Further, GSA favors a disciplined investment management style. “Investing is emotional,” says Byrne. “To be truly disciplined in portfolio management, one has to eliminate emotional concerns and just evaluate on a fiscal level. When my clients become attached to a particular investment for reasons that have no bearing on its financial value (such as a stock inherited from a loved one), it’s my job to recognize the emotional concern and address it; otherwise, we all stray from our original goal of investing wisely.”

For more information about Grand Street Advisors, LLC, contact:

James Byrne

Grand Street Advisors, LLC

2004 Grand Street, Suite 501

Kansas City, MO 64108



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