Mimeo Partners with LinkShare for Launch of Affiliate Program to Accelerate New Customer Acquisition and Online Sales

Mimeo announces the launch of its online affiliate marketing program in conjunction with LinkShare Corporation. The affiliate marketing program will provide thousands of small and medium-sized businesses equal access to, and leverage of, the superior services that Mimeos larger customers have enjoyed for several years.

NEW YORK, NY (PRWEB) September 17, 2004 -- Mimeo, Inc., the industry-leading online print center", today announced the launch of its online affiliate marketing program in conjunction with LinkShare Corporation. Since its founding in 1998, Mimeo has aggressively grown its customer base of medium and large enterprise customers, primarily through its direct sales channel. Using LinkShares proven affiliate marketing program, Mimeo will create a virtual sales" channel accelerating customer and revenue growth. The affiliate marketing program will provide thousands of small and medium-sized businesses equal access to, and leverage of, the superior services that Mimeos larger customers have enjoyed for several years.

Mimeo is the leading provider of Web-based, on-demand digital printing and distribution services. LinkShare is a worldwide leader in performance-based marketing programs for companies doing business on the Web. LinkShare will help Mimeo cost-effectively acquire new customers and partners and sell additional services to existing customers by providing the platform, tools and reporting to drive results and measure initiative success. Mimeo selected LinkShare for its substantial experience and market-leading position in this space, based on its unique sales approach to affiliate marketing, which has consistently proven to meet and exceed the goals of its clients.

This is a classic win-win situation," said John Lyons, Mimeo CEO. Partnering with LinkShare enables Mimeo to increase our visibility and distribution. LinkShare affiliates can reap financial rewards by introducing Mimeo services to their site visitors." Mimeos website (www.mimeo.com/company/partners.htm) provides details for prospects interested in becoming a Mimeo affiliate through the LinkShare program.

We are very excited that Mimeo has chosen LinkShare as its partner in developing a world-class affiliate marketing program," said Heidi Messer, President and COO of LinkShare. Through this alliance, Mimeo will be able to leverage our established experience base with other merchants and affiliates, as well as our industry-leading merchandising and tracking tools, to help meet their aggressive growth plans."

How the Mimeo Service Works
Mimeo services are built on three key components: patented technology, an easy-to-use web interface and a fully automated print facility. This powerful combination allows users to design, edit and proof documents from the most commonly used software applications in a secure online environment; select printing, finishing and fulfillment options; store and manage documents digitally; and select the most appropriate destination delivery" service. Unique to Mimeo is a suite of collaboration and workflow tools called DocCenter, which facilitates work groups collaboration on configuring documents; enables team members to access approved, up-to-date files for quick ordering, as is, from any location; and further enables them to combine approved core content with unique components to create printed materials customized to a specific time, place and audience. All technology is free to users and can be easily and quickly downloaded from Mimeos website. Mimeo's production facility, which features the latest digital printing technology, is located in Memphis, Tennessee, adjacent to the runway of one of North America's largest shipping hubs. Documents can be submitted as late as 10 p.m. ET for printing and delivery to locations anywhere in North America by the next morning.

How LinkShare Affiliate Programs Work
An affiliate" is a sales partner who promotes a merchant" in exchange for a commission on leads or sales paid by the merchant. Affiliates act as a virtual sales force" for merchants, and LinkShare tracks and reports on every ad or placement, and provides proprietary services and tools to help merchants optimize their performance. Merchants pay affiliates only when a commissionable action occurs. Merchants acquire new customers cost-effectively, and affiliates efficiently monetize their site traffic.

About Mimeo, Inc.
Founded in 1998, Mimeo (www.mimeo.com) has grown to become the leading provider of on-demand print services for customers in a broad range of functions and industries. Mimeo is headquartered in New York City, with a centralized production facility in Memphis. The company's growing customer base includes Hewlett Packard, Siemens Medical Solutions, Perot Systems, jetBlue, and Charter One Financial, Inc. Mimeo investors include Draper Fisher Jurvetson, Draper Fisher Jurvetson Gotham, HarbourVest Partners and Hewlett-Packard.

About LinkShare, Inc.
LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and email initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, AT&T Corp., American Express, Avon Products and Dell, Inc. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

LinkShare is proud to receive financial, operational and strategic support from Mitsui & Co., Ltd. (NASDAQ: MITSY), Mitsui & Co. (U.S.A), Inc., Internet Capital Group (NASDAQ: ICGE), and Comcast Interactive Capital, an affiliate of Comcast Corporation (NASDAQ: CMCSK; CMCSA). Please visit http://www.linkshare.com for more information.

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