Jack Daniel's Presents 2004 U.S. Tour of Ranchera Music's Greatest Living Idol, Vicente Fernandez

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Â?El ReyÂ? (The King) is joined by renown Mexican diva, Ana Gabriel, in select cities.

– Jack Daniel’s Tennessee Whiskey, maker of the nation’s finest distilled spirits since 1866, proudly announced today its sixth year of participation as the national sponsor of Mexico’s King of Ranchera music, Vicente Fernandez, during his upcoming 2004 U.S. tour this fall.

“It is an honor for Jack Daniel’s to be a part of Vicente Fernandez’s tour and the cultural heritage he represents,” said Dave Stang, National Sponsorship Director for Jack Daniel’s. “Vicente is an exceptional, unique talent and Jack Daniel’s is proud to be part of another one of Vicente’s first class concert tours. You don’t come across people like Vicente often and we at Jack Daniel’s appreciate the fact that this fabulous entertainer would have us as a partner again this year.”

2004 U.S. Tour

Enthusiastic mariachi aficionados in 13 U.S. cities will enjoy Fernandez as he pairs up with one of Mexico’s top female entertainers, the dynamic singer songwriter Ana Gabriel, in select markets. For more information on the tour, log on to http://www.JackDaniels.com

Oct. 15: Dallas, TX / American Airlines Center

Oct. 16: San Antonio, TX / Freeman Coliseum

Oct. 17: Houston, TX / Toyota Center

Oct. 23: New York, NY / Madison Square Garden Theatre

Oct. 24: Chicago, IL / Allstate Arena

Nov. 4-7: Los Angeles, CA / Universal Amphitheatre

Nov. 12: El Paso, TX / University of Texas – El Paso

Nov. 13: McAllen, TX / Dodge Arena

Nov. 19: San Juan, Puerto Rico / Coliseo José Miguel Agrelot

Nov. 20: Miami, FL / American Airlines Arena

Nov. 21: Washington, D.C. / DC Armory

Nov. 26: San Jose, CA / HP Pavilion at San Jose

Nov. 27: Las Vegas, NV    / Mandalay Bay

Dates subject to change

Adding to the excitement and a vast tradition of community service, Jack Daniel’s also unveiled its plans to launch a one-of-a-kind community service campaign with “El Rey”, benefiting Latinos across the country. Full details on this special campaign will be announced in the coming weeks.

About Vicente Fernandez

El Charro de Huentitan, Jalisco’s most famous son, Vicente Fernandez, has served as Mexico’s worldwide ambassador of traditional Ranchera music for the last three decades. With an extraordinary career that spans music and film, his undeniable talent and tenacity have produced 63 albums, a multitude of hit singles, and dozens of feature films. Over the years, Fernandez has garnered national and international acclaim including a coveted 2004 Latin Grammy Award, numerous Grammy nominations, induction into the Billboard Latin Music Hall of Fame and a star on the prestigious Hollywood Walk of Fame. But among his Ranchera music fans of all ages, his accomplishments are summed up in his nickname: “El Rey” (The King).

About Jack Daniel’s

Officially registered with the U.S. government in 1866, the Jack Daniel’s Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is in the National Register of Historic Places. Based in Lynchburg (pop. 361), Tennessee, the Jack Daniel’s Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey; Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails.

CONTACTS:

Patricia Ramos, PR3

(562) 449-8045, pramospr2@aol.com

Delfina Macias, MMG

(714) 524-3840, anifled1@aol.com

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