inGamePartners to Rep Major Online Game Networks

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inGamePartners, the nation's leading in-game advertising rep firm, today announced the signing of exclusive ad representation agreements with two major online gaming networks, PHXX and GriffinRun.

inGamePartners, the nation's leading in-game advertising rep firm, today announced the signing of exclusive ad representation agreements with two major online gaming networks, PHXX and GriffinRun.

"These deals put inGamePartners in a league of our own," says InGame CMO Mark Nathanson. "We now hold the keys to the kingdom for every advertiser who wants to reach that elusive male 15-35 target audience – the guys who can't be reached anywhere else."

For PHXX and GriffinRun, the decision to sign exclusively with inGamePartners was a no-brainer. "inGamePartners is the only shop that combines real network game savvy with superior knowledge of the advertising industry and best-of-breed serving and tracking technology," says Shane Robinett, PHXX's CIO.

GriffinRun's Chairman & Co-Founder, Robert Harnaga, concurs: "The online network game audience is all but impossible to reach effectively anywhere else at any price. We wanted to make sure that our network inventory is represented by a firm that appreciates its value. inGamePartners does, and we are thrilled to be represented by them."

“No one understands gamers better than inGamePartners,” says Andrew Sispoidis, Chief Strategy Officer. “We know how gamers think, feel, and react. We know what they want and don’t want.”

"We not only know where to find networked gamers," adds inGamePartners CEO Darren Herman, "but we know how to talk to them and what to say. Our exclusive agreements with PHXX and GriffinRun already make us the largest online game rep network by default. But size is only half the battle. The only way to maintain our edge in the market and protect the price integrity of our network partners is to deliver the best performing campaigns on behalf of our network advertisers."

About inGamePartners:

inGamePartners is the leading in-game advertising network, delivering best-of-breed CPM, sponsorship, transaction, and performance-based marketing programs -- as well as cutting-edge market research and brand tracking -- to online video gamers. As exclusive agent for some of the world's largest online video game networks, inGamePartners represents a unique fusion of video game culture, agency experience, and proprietary technology -- all committed to helping our network partners expand their revenue potential, while helping advertisers and their agencies deliver effective advertising and marketing messages to the market's most coveted and elusive audience.

Contact:    Darren Herman

Office:    (800) 548-1388 ext. 2

Date: September 17, 2004    

Email:    info@ingamepartners.com

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Darren Herman
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