Charlotte, NC (PRWEB) September 19, 2004
Before you invest time and money in buying mortgage leads in the 4th quarter of 2004 research your options and explore other marketing channels. Doug Myers with NationalBrokerDirectory.com offers an insight into new marketing channels. Doug Myers can not only tell you about new marketing channels but can share market research that will open any mortgage professionalÂs eyes to the need for smart Internet Marketing.
According to Doug, "The question I get most often is; does it make sense to buy mortgage leads?Â My job is not to push mortgage professionals away from buying mortgage leads but give insight into adding diversity to your Internet Marketing Plan. Buying mortgage leads makes sense, but should not over take your marketing plan. Buy mortgage leads but take the mind set of a lead generation company and seek out website development or mortgage broker directories that put your loan products at the forefront of Internet Marketing Channels. Get your own leads generated when you can."
No matter where mortgage rates are positioned Doug believes that Internet Marketing is the key to a successful business plan in the Mortgage Industry. The Internet is used to access keywords such as Âhome loansÂ on major search engines over 10,000 times a day. Doug adds, ÂIf your company or products are not in immediate view of potential borrowers searching the web, then you will lose that business. Leads that you generate online have a closing ratio over 65% - leads bought on the web have a closing ration of about 6-10%. 85% of Internet users do not look past the first two pages of search engines such as Google.com, you have to make sure you are in that area to capture this business. Paying for this on your own would run 10-15k a month in marketing cost. The only way to take advantage of this arena and not blow your marketing budget is to adapt the co-op philosophy such as the one NationalBrokerDirectory.com has introducedÂ.
Doug Myers is a Marketing Director for NationalBrokerDirectory.com and has been in the marketing industry for over 12 years and the mortgage industry for 8 years.
The NationalBrokerDirectory.com website launches on Oct 1st. 2004.
For information: http://www.nationalbrokerdirectory.com or
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