Reaching Their Audience Is A Major Hurdle For Television Programmers; Kagan Gathers Top TV Execs To Address Barriers

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Have a dream for a new TV channel? How do you make the concept come to life? For incumbents as well as indie TV programmers today's challenge is all about getting their content viewed by their target audience. Kagan Research is hosting back-to-back executive forums to address the financial, technological and access barriers to reaching a cable audience via free, digital and on-demand tiers. Kagan's VOD Summit (Oct. 6) and Kagan's Cable Network Start-Ups Conference (Oct. 7) will feature top executives in the business of delivering television to niche audiences.

Kagan Research will be hosting two barrier breaking events for television industry executives: the Kagan VOD Summit, Oct. 6 & the Kagan Cable Network Start-Ups Conference, Oct. 7 to be held at New York's Park Lane on Central Park South. Scheduled to speak are industry leaders from Rainbow Media, Oxygen, HBO, Showtime, ABC Cable, MTV, Discovery, Biography, Scripps Networks, NBC Universal Cable, A & E, Comcast, Fox Sports, Mediacom, TimeWarner Cable, TV Guide Television Group and more.

Josh Sapan, President & CEO, Rainbow Media Holdings will keynote the fifth annual Kagan VOD Summit ...the #1 on-demand TV event covering virtual cable networks, SVOD and pay-per-view programming. This event will offer "actionable models and examine the economic ramifications of on-demand programming."

Lisa Gersh Hall, President & COO, Oxygen Media is set to keynote Kagan's Cable Network Start-Ups Conference...the premier event for developing, emerging and growing networks--providing essential information to plan, launch and run a successful network. This event will explore "changing economics and new business models for incumbents and independents."

On October 6, the Kagan VOD Summit will include the following four panels and speakers:

1. I WANT MY SVOD: Feeding the Consumer Appetite


  • Bernadette Aulestia, Vice President/Affiliate Marketing, HBO
  • Tom Barraca, Sr. Vice President, World Wrestling Entertainment
  • Albert Cheng, Sr. Vice President/Distribution Strategy & Operations, ABC Cable Networks Group
  • Judy Pless, Sr. Vice President/Digital Media Group, Showtime Networks

2. WHEN BASIC NETWORKS GO VOD: The Economics Of A Free Virtual Cable Network


  • Bill Allman, Sr. Vice President & General Manager/Interactive Media, Discovery Communications
  • Channing Dawson, Sr. Vice President/Emerging Media, Scripps Networks
  • Tony Dunaif, Sr. Vice President/Business Development & Strategy, MTV Networks
  • Jean-Briac (JB) Perrette, Sr. Vice President/New Media & CFO, NBC Universal Cable
  • David Zagin, Sr. Vice President/Sales & Marketing, A & E Networks

3. PUTTING THE 'D' IN VOD: Dealing With The Demands of A DVR-Driven World


  • Michael Collette, CEO, Ucentric Systems
  • Bev Doughty, Sr. Vice President/Marketing, TVN Entertainment
  • Yvette Gordon-Kanouff, Corporate Vice President/Strategic Planning, SeaChange International
  • Kim Kelly, President & CEO, Arroyo Video Solutions
  • Jim Ramo, CEO, Movielink

4. PERSONALIZED TV: A Roadmap Toward Better Navigation


  • Steve Heeb, Vice President/Business & Product Development, Comcast Cable Communications
  • John Kelleher, General Manager, Tribune Media Services
  • Todd Walker, General Manager/Advanced Television, TV Guide Television Group

Sponsors include: Broadbus, Cauldron Solutions and Rentrak.

On October 7, the Kagan Cable Network Start-Ups Conference will feature these four panels and speakers:

1. SECRETS OF SUCCESSFUL LAUNCHES: Today's Network Favorites Reveal How They Got There


  • Tom Ascheim, General Manager, Noggin
  • Tom Heymann, CEO, Biography Channel
  • Vivian Schiller, Sr. Vice President & General Manager, Discovery Times Channel

2. THE NEW ECONOMICS: Cash No Longer Is King


  • Rick Blume, President & CEO, Chronicle DTV
  • Larry Namer, CEO, Reality 24-7
  • Nick Rhodes, President & CEO, Casino & Gaming Television
  • Josh Wexler, President, Blackbelt TV

3. THE WIDENING WORLD OF NICHE SPORTS START-UPS: Making The Economics Work For A Fan-Based Network


  • Brian Bedol, President & CEO, CSTV: College Sports Television
  • David Meister, Chairman & CEO, The Tennis Channel
  • Mark Pascarella, President, Gotuit Media
  • Doug Perlman, Sr. Vice President/TV & Media Ventures, National Hockey League
  • Adam Shaw, Sr. Vice President/Distribution, NFL Network
  • Bob Thompson, President, Fox Sports Networks

4. FROM INVESTOR TO OPERATOR: The Secret Formula For Getting A New Network Added


  • Bill Binford, Director of Programming, Insight Communications
  • Fred Dressler, Executive Vice President/Programming, Time Warner Cable
  • Italia Commisso Weinand, Sr. Vice President/Programming & Human Resources, Mediacom Communications

Sponsors include: Intelsat and Scripps Networks.

Registration information: 1-800-307-2529 or online at

About Kagan Research: For more than 35 years, media strategists and decision-makers have turned to Kagan for the accurate data and critical insights they need to anticipate market developments. Kagan expert intelligence and independent analysis is focused on the business of media -- from tech to finance. Go to for a complete catalog of Kagan publications, executive events and consulting services.

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Harvey Kraft