Kinetic Business Applications Partners With Open Terra To Mobilize Extensive E-Business Suite

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Kinetic Business Applications, a provider of intelligent e-business solutions announced today that it has partnered with Open Terra, a leading provider of mobile enabling technologies.

– Kinetic Business Applications, a provider of intelligent e-business solutions announced today that it has partnered with Open Terra, a leading provider of mobile enabling technologies. Kinetic will use Open Terra’s mSolve™ Enterprise Mobility Suite as the wireless platform for their innovative and extensive e-business solutions for the Event, Sales Force Automation, Call Centers and Web Site Content Management applications.

“By utilizing Open Terra’s advanced mobility platform, we can provide our customers robust, scalable, and secure wireless, on demand, business applications that can operate across multiple networks and devices”, said John Cox, President and CEO of Kinetic Business Applications. “The need for timely, current information with on demand accessibility is an imperative for all companies in order to make quality decisions and to operate more efficiently. Partnering with Open Terra will allow us to maintain a leadership position over our competition and significantly reduce our time to market in executing our enterprise mobile solutions strategy. For our customers, this means that they will have at their fingertips the most cutting edge and innovative mobile technology in the marketplace today, providing them current, on demand, anywhere, anytime mobile data access and data manipulation.”

Open Terra will initially be working with Kinetic Business Application to add mobile capabilities to Kinetic’s Event Management System (EMS), and their Sales Force Automation solutions to provide sales teams with enterprise level, mobile, web-based electronic lead generation and fulfillment solutions. These solutions enable corporations and event producers the ability to create an interactive event marketplace and sales environment that gives exhibitors and sponsors a customizable on-line, integrated solution to enhance the customer’s experience.

Dave Sasson, President, and CEO of Open Terra, said, "We are delighted that Kinetic has selected Open Terra’s mSolve as the wireless platform of choice for their current and future mobile initiatives. Kinetic is a recognized leader in the area of digital communications and electronic fulfillment solutions for the events and trade show industries. We look forward to working closely with Kinetic to maximize the value for their customers and provide them with the best mobile experience possible at the point of interaction.”

Open Terra's mSolve Enterprise Mobility Suite enables businesses to dramatically reduce the time and costs associated with mobile application development and deployment. Designed on powerful JAVA technology, the mSolve Enterprise Mobility Suite can be hosted on virtually any hardware platform. Open Terra's mobile device-resident agents, built on powerful JAVA and .NET technologies, ensures that the mobile applications are portable across multiple mobile devices and that are operational in wirelessly connected or disconnected modes.

For information on Kinetic’s innovative e-business suite of products, please visit http://www.kineticapps.com .

About Kinetic Business Applications, Inc

Kinetic Business Applications, Inc is based in Stamford, CT, and provides a suite of customizable, enterprise level, electronic lead generation and fulfillment solutions for applications such as corporate events, sales, call centers and channels. Events include seminars, member based associations and organizations, conferences and trade shows across all industries. Kinetic’s suite of integrated e-business solutions create a customer focused, e-commerce driven environment for corporations saving them time and money by increasing efficiency and productivity and an enhanced ROI.

Most importantly however, Kinetic’s solutions enable a company to enhance the customer experience, drive revenue faster and obtain increased customer intelligence, whilst eliminating fulfillment costs and delays, thereby producing higher, measurable ROI from their events and sales activities. Kinetic Business Applications solutions incorporate a tracking feature so the user can track and report on all activities automatically. By collecting rich demographic and needs data from customers, Corporations and Event Producers can utilize this intelligence for more accurate and relevant marketing and sales based activities. With Kinetic Business Applications solutions customers get faster access to a richer source of information through real-time electronic delivery and companies drive revenue faster through increased competitive advantage. For more information on Kinetic Business Applications, please contact us at 1-203-564-1909 or visit us on the Web at http://www.kineticapps.com .

About Open Terra

Open Terra is establishing new benchmarks in the ever-changing world of mobile applications. Founded in 2002, the company helps enterprises achieve their wireless strategies by empowering remote workforces. The company's online, instant mobility solutions deliver unprecedented connectivity and access to information from databases, applications and Web services that will help businesses run more productively and profitably. With the worldwide emergence and explosive growth of 3G, WiFi, and WiMax wireless technologies, along with the Internet, Open Terra’s advanced mobile enabling technology is positioned to meet this demand.

Open Terra's mSolve Enterprise Mobility Suite is the fastest, most robust mobile development and deployment environment in the marketplace today. The mSolve suite of products comes complete with connectors to a wide range of data sources, including Web Services, Databases, EJB, and MQ systems, among others, as well as, mSolve Smart Agents that can be deployed on virtually any device, across any and multiple communication network protocols. For information, call 732-765-9600, email at info@openterra.com or click to http://www.openterra.com .

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Dave Sasson