Affiliate Marketing Training Kicks Off for Affiliate Program Managers

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Veteran affiliate managers, Beth Kirsch and Shawn Collins, are leading an intensive affiliate marketing training course. The Affiliate Manager Boot Camp is limited to ten attendees and taking place Nov. 6-7, 2004 in Bushkill, PA.

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Affiliates are not happy with most affiliate marketing programs, which are largely staffed by “unresponsive, uninterested, and uninformed affiliate program managers,” according to the AffStat 2004 Report (

Wayne Porter, President of event sponsor concurs, “I think affiliate managers need formal education to work through a variety of complex issues.”

While affiliate marketing is still a relatively new channel in online marketing, the majority of big players in e-commerce understand the power of affiliate marketing, as evidenced by the preponderance of affiliate programs in the Internet Retailer Top 300 Retail Web Sites (

However, while there are many thousands of affiliate programs, there is a shortage of well versed, experienced affiliate managers.

Two affiliate managers who have been involved in the affiliate marketing space since the 1990s, Beth Kirsch and Shawn Collins, have recognized the need for education among affiliate managers.

They are running the first Affiliate Manager Boot Camp over the weekend of November 6 (noon) - November 7 (4 pm) in the Pocono Mountains (Bushkill, PA).

“The purpose of Affiliate Manager Boot Camp is to provide an intensive workshop for a maximum of ten affiliate managers,” according to organizer, Beth Kirsch. “We will be providing them with a personalized experience that will positively affect their bottom line.”

The Boot Camp will span two days and consist of content sessions on a variety of topics, breakout discussions, Q&A, informal networking, and one-on-one assistance for optimizing affiliate programs.

The cost to attend Affiliate Manager Boot Camp will be $1,000 and includes:

  • Registration and materials
  • Private accommodations at the Pocmont Resort & Conference Center
  • Lunch and Dinner on November 6
  • Breakfast and Lunch on November 7
  • Free Wi-Fi access
  • Energy food and drinks available all the time
  • Participation in a private affiliate manager forum with attendees and organizers after the Boot Camp
  • Creation of a personalized action plan

“The Affiliate Manager Boot Camp will basically be MTV’s Real World meets affiliate marketing. We’re bringing together a diverse group of affiliate managers to work and learn together,” commented organizer, Shawn Collins. “After the event, they will have established a close group of colleagues, plus they’ll have an action plan ready for implementation.”

The curriculum for the event will cover issues such as creating projections for affiliate program performance, choosing and leveraging the best affiliate solution provider, recruiting affiliates, writing affiliate communications, and avoiding affiliate program pitfalls.

More information about the Affiliate Manager Boot Camp can be found at:

About Shawn Collins Consulting

Shawn is experienced with the interfaces of all of the affiliate solution providers, having been an affiliate since 1997, and an affiliate manager since 1998. When you outsource your affiliate program management to Shawn Collins Consulting, Shawn will personally maintain the relationship with the affiliates. The communications, customer service, and all other interactions with affiliates will never be delegated. As Director of Affiliate Marketing for ClubMom, where he launched the affiliate program in March 2000, he's built one of the premier per lead affiliate programs. In this role at ClubMom, he was also a 'super affiliate' as he handled more than 120 affiliate relationships with brands such as Barnes &, Dell, and the Gap. His book, "Successful Affiliate Marketing for Merchants" is the best selling book in the space, and it is considered to be required reading by affiliate managers.


Shawn Collins

Chief Executive Officer

Shawn Collins Consulting


AIM: affiliateconsult

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