SofTrek Retains eXubrio to Develop Marketing Program to Launch New appitat™ Service

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Buffalo, New York, based marketing consulting firm eXubrio, LLC, will work with software company SofTrek to roll out of SofTrek's new appitatÂ? service nationally. The appitat service hosts, manages and maintains software applications based on Oracle Application Server technology.

SofTrek today announced that it has retained local marketing consulting firm eXubrio, LLC, to prepare for the national launch of its new appitat™ services.

SofTrek Corporation, a 17-year-old computer software company based in Amherst, NY, is rolling out a new service that will provide hosting of custom Oracle based applications for mid-size organizations. The appitat service will provide both infrastructure and staff to support Oracle enterprise software applications out of the company’s state of the art Amherst datacenter.

“The new service will leverage SofTrek’s seven years of experience in developing, managing and hosting of Oracle based systems,” said David Spacone, founder and president of SofTrek. “We have already signed our first major appitat client, bringing new business and jobs to the Buffalo area.”

“Our marketing team is enthusiastic about helping SofTrek launch its new appitat service,” said Paul McAfee, founder and principal of eXubrio. “For clients like SofTrek, we develop a strong value proposition, and then build key messages from the value proposition details. With this foundation, we are working with the appitat sales & marketing team to develop and launch a new website, marketing communications, and lead generation programs.”

About SofTrek and Appitat

The appitat service hosts, manages and maintains software applications based on Oracle Application Server technology. SofTrek’s appitat staff of Oracle professionals has seven years of in-depth technical experience hosting custom Oracle applications.

appitat is a service from SofTrek. Founded in 1987, SofTrek works with 60 major customers nationwide. SofTrek also makes PledgeMaker fundraising software, installed in more than 300 organizations in the United States and Canada.

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About eXubrio

In September 2002, Paul McAfee founded eXubrio. eXubrio’s mission is to help companies improve their marketing and sales effectiveness without undue strain on budgets. Paul is also pro bono Entrepreneur in Residence at the University of Rochester Office of Technology Transfer. eXubiro provides full-service Public Relations, marketing communications, graphic design, lead generation, and website management services. eXubrio integrates every element of a client’s marketing communications programs to build sales - while conserving marketing expenses.

Since its founding in 2002, eXubrio has successfully served clients in California, New York, Massachusetts, Minneapolis, and Louisiana. In early 2003, eXubrio added an associate in Israel to extend its services to that vibrant high-technology market. With this addition, eXubrio now has offices in Amherst, New York, Rochester, New York (at the University of Rochester), and Tel Aviv, Israel.

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Contact Information:

Paul McAfee


eXubrio, LLC

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