(PRWEB) September 22, 2004 -
"If gasoline for cars were like the copy you find in most advertising, every road in the civilized world would be a permanent parking lot."
That's the heartfelt opinion of David Garfinkel, formerly an award-winning business journalist and now a leading independent advertising copywriter -- and most recently, the publisher of a new online newsletter and blog.
The World Copywriting Newsletter (http://www.world-copywriting-institute.com) is a Web-based commentary and tutorial with one purpose: to show people how to make their advertising make money.
"There's a hidden wave of illiteracy in the world of advertising," says Garfinkel. "It all comes to light when you ask the question, 'Exactly how much money did that ad make for you?', and all you get back is a blank stare."
Garfinkel, former San Francisco Bureau Chief of McGraw-Hill World News, moved from editorial writing to advertising copywriting in the early 1990s so he could more effectively sell an audiotape designed to help small businesses get more customers with referral sales.
Co-author of two books, "Effective Sales Management" (Crisp Publications) and PMAI Press's "Digital Guerrilla Marketing" (with Jay Conrad Levinson), Garfinkel has created or co-authored content and advertising promotional copy for five highly successful ebooks: "Killer Copy Tactics," "Advetising Headlines That Make You Rich," "Find the Gold Mine in Your Business," "eBook Secrets Exposed" and "Immediate Money Immediately."
"People can learn to write copy for their own businesses, but they need to take a fresh look at what inspires their prospect to buy," says Garfinkel. "And I aim to show them exactly how to do that in The World Copywriting Newsletter."
Garfinkel has also launched "The World Copywriting Blog" (http://www.world-copywriting-institute.com/blog) to keep readers abreast of his insights and discoveries between issues of the newsletter itself.
Both publications are available at no charge to readers.
# # #