eDigitalResearch Builds Enhanced Reporting Tools Into eCustomerOpinions

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Online market research trailblazer, eDigitalResearch, has introduced a host of enhanced reporting tools and innovative features for eCustomerOpinions (eCos), its online survey research system.

eDigitalResearch builds enhanced reporting tools into eCustomerOpinions – empowering users to make faster commercial decisions

Online market research trailblazer, eDigitalResearch, has introduced a host of enhanced reporting tools and innovative features for eCustomerOpinions (eCos), its online survey research system.

eCos delivers real-time research and feedback from both online visitors and profiled, opted-in email contacts. Functionality has been increased so that more comprehensive analyses can be extracted by clients from a more user-friendly interface. Data can be filtered to return every conceivable breakdown of results using the new features of Keyword Search, Cross tab Analysis and Comparison Statistics.

“The ability to immediately return 1st and 2nd level analysis with a mouse click is clearly beneficial, but we’ve taken the process a stage further with enhanced eCos presentation capabilities,” explains Shane Wright, Technical Manager at eDigitalResearch. “Better-looking results and graphs can be easily manipulated and customised, and another mouse click will export to a choice of formats such as HTML, SVG, PDF, CSV and XML – ready for immediate, fully interactive presentation.” XLS and PPS will shortly be added to that list.

Shane says that eCos removes the mystique of complex analysis. Using eCos as a Desktop Research Team will empower a marketing team to understand an online market more quickly and reach it more effectively. “The ability to make better commercial decisions faster is very appealing,” Shane comments. “Add minimal technical skills requirement, zero-effort presentation and low cost to the equation and eCos becomes irresistible.”

Background to eDigitalResearch

Outline:    Since 1999 eDigitalResearch.com (eDR) has been a leading provider of online market research. eDR has developed a package of integrated web based research tools that provide immediate feedback and measurement of user opinions, customer satisfaction, loyalty and website usability.

Working closely with Sky News, eDR has also developed a web based omnibus research tool providing clients with immediate data allowing them to make informed decisions in the fast moving, competitive business economy.

eDigitalResearch.com has designed and developed 3 proprietary online research tools:-

Products:    eMysteryShopper.com™ (eMS) specialises in the in-depth and structured study of website usability, functionality, supporting logistics and customer service through our unique panel of profiled Internet users. eMS enables clients to benchmark their own site against their competitors and identify the key drivers of loyalty and customer satisfaction. eMS provides detailed moderated reporting and recommendations for increasing online conversion rates, greater usage and improved loyalty.

eCustomerOpinions™ (eCos) delivers fast and inexpensive real time research and feedback direct from site visitors and opt-in email contacts. eCos enables clients to understand real user opinions, monitor service performance, profile users and track the impact of site developments. eCos provides immediate unmoderated online reporting with the ability for trending, data filtering and benchmarking. Clients have automatic assess to ePollingStation™ allowing them to link online polls through to in-depth surveys.

eGlobalPanel™ (eGP) provides a panel of digital users who can be researched on any subject and on any digital communication medium. Segmented by geography or demographic profile they provide an ideal base of opinion for any PR research or product related issues. This technology is also being utilised with the Sky News ePanel.

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Michelle Fuller