Dittie Wins Two American Graphic Design Awards: Fashion-Forward Design Takes Taboo Out of Feminine Protection

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Dittie (TM) (http://www.dittie.com ), the first brand of tampons, pantiliners, and thong liners to give women superior quality, ultimate reliability, and diva-worthy style, is proud to announce that it has been awarded two American Graphic Design Awards for packaging and self promotion. Awards prove that shopping for and using feminine products can be a fun and stylish experience.

Dittie (TM)(http://www.dittie.com ), the first brand of tampons, pantiliners, and thong liners to give women superior quality, ultimate reliability, and diva-worthy style, is proud to announce that it has been awarded two American Graphic Design Awards for packaging and self promotion.

The 2004 American Graphic Design Awards, which are sponsored by Graphic Design usa, the monthly business-to-business magazine for professional graphic designers and related creative and production professionals, honors new, outstanding graphic design, advertising art and marketing communications created by American graphic designers and art directors.

“This is a very exciting honor for us and an historic day for feminine protection. Who’s ever heard of a tampon winning a design award before?” said Barbara Carey, Dittie founder and president. “This award proves that shopping for and using feminine products can be a fun and stylish experience after all!”

Committed to abolishing the taboos around a woman’s cycle and differentiating itself on shelves cluttered with medicinal-looking packaging (Tampax looks like Lactaid, Playtex looks like Benadryl, and Kotex looks like Dr. Scholl’s Wart Remover), Dittie’s in-house design team found inspiration for the packaging at the cosmetic counter and in the clean lines of high-end French-milled soaps. The team injected the brand with attitude and a runway sensibility by anchoring the package design with Gavin Reece’s stylish illustrations of women of every ethnicity striking confident poses.

To bring the brand’s personality to life for its target audience of 15-25 year-old women, Dittie’s in-house design and marketing team worked with Gen-Y copy-guru, Julie Mason, to pen the Dittie Diaries, Volume 1: Confessions of a Dangerously Premenstrual Mind (http://www.dittie.com/diaries.php ). With biting wit and an urban-chic attitude inspired by “Sex and the City,” the Diaries chronicle the emotional misadventures of a PMS-prone every-woman. Distributed in bathrooms as part of a viral marketing campaign, the book uses an open-ended narrative to drive traffic to the company website and to subtly position the Dittie brand as part of any savvy girl’s lifestyle. Designed to look like a young woman’s journal—complete with Post-it notes, Krispy Kreme smudges, snap shots, etc.—the Diaries also appeal to a human voyeuristic instinct.

Dittie was conceived by Barbara Carey, a California-based inventor and mom-trepreneur, while she was shopping for tampons for her own personal use. The clinical look and feel of the tampon aisle made her feel ill. But she wasn't—she just had her period—and from that moment on her mission became clear—to develop a new brand of feminine protection that didn't look at a woman's cycle as an ailment. That is why Dittie looks like something you'd find at the cosmetics counter, NOT the pharmaceutical aisle. And Dittie’s not just pretty on the outside. Inside, each individual Dittie features fun, sassy Dittie messages that will make you smile, laugh, think, and feel good.

Barbara Carey has marketed over 100 of her own ideas, launched seven companies, and been awarded over a dozen US patents. Most recently, Barbara launched Hairagami (TM), the hair accessory system that has generated an estimated $64M in sales since hitting the market in 1999. Barbara was also the force behind Short Stack, a swimming pool toy company that she created in partnership with her then 13 year-old son, Richie Jr., and sold in 1999 to San Francisco-based toy company, Wild Planet.

Dittie is available at food, mass, and drugstores, including select Albertsons, Fred Meyer, Target, and Wal-Mart stores, and online at http://www.cvs.com and http://www.dittie.com. Depending on where you shop, you’ll find Ditties ranging from $1.29 for pantiliners to $4.49 for tampons.

About Dittie, LLC

Founded in 2003 and headquartered in Orinda, CA, Dittie is the first premium brand of feminine protection that is as fun and stylish as it is reliable and trustworthy. For women everywhere who are sick of being treated like they’re ill when they’re not (they just have their periods!), Dittie is committed to wiping out the taboos associated with buying and using feminine protection by creating a product that looks like something you’d find at the cosmetics counter, NOT the pharmaceutical aisle. Completely reliable and affordable, Dittie is manufactured by the industry’s leading private label feminine care suppliers. Dittie Regular Tampons, Dittie Super Tampons, Dittie Thong Liners and Dittie Pantiliners are available at food, mass, and drugstores, including select Albertsons, Fred Meyer, Longs Drugs, Target, and Wal-Mart stores. Dittie is also available online at http://www.cvs.com and http://www.dittie.com. For more information and to play Tampon Bowling, visit http://www.dittie.com.

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