AIDS Organization, YouthAIDS, Enlists Cutting Edge Marketing Tool for College Programs at Over 260 Campuses Across the United States

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MarketingForce Inc. provides access to its brand management & marketing distribution software used by itÂ?s Fortune 500 client base to #1 YouthAIDS organization, YouthAIDS.

Fraternity Sigma Phi Epsilon joins the battle of AIDS education together with YouthAIDS at over 260 college campuses. In a time when pro-bono budgets and support for health related causes are shrinking, YouthAIDS is able to expand its educational marketing effort with powerful online tools provided by MarketingForce.

Instead of distributing educational tools & programs the old fashioned way by preprinting & shipping costly materials like posters, YouthAIDS is able to instantly ‘push’ its materials into every college campus where appointed students access educational & program materials real time via the online marketing portal. Aside from the efficiency and savings, students have the ability to create their own locally customized programs. The tools protect YouthAIDS branding by only allowing customization of specific elements. The breakthrough technology, a unique, virtual marketing application, is changing the way Fortune 500 Brands think about and manage resources locally & globally.

About YouthAIDS

YouthAIDS is an action-based global initiative working in over 60 countries to educate and protect kids from HIV/AIDS. Through music, media, fashion and sport, YouthAIDS reaches 15 – 24 year olds, the generation most likely to become infected. For more information on YouthAIDS please go to http://www.youthaids.org

YouthAIDS formed a partnership with Sigma Phi Epsilon to bring HIV/AIDS awareness to college campuses across the United States. SigEp is the world's largest fraternal organization with 257 chapters and over 13,000 undergraduate members and nearly 250,000 lifetime members. MarketingForce’s application was chosen as the tool to enable all communications under the program.

About MarketingForce

MarketingForce, provides proprietary web-based marketing applications for 24/7 instant creation, localization and dissemination of creative marketing materials such as advertisements, direct mail, brochures, and email campaigns more efficiently and cost-effectively. Creative development and distribution processes that took days or months are now achieved in hours. The systems tools also allow customers to view demographics, customize direct mail lists, and automatically print and fulfill a mailing campaign. MarketingForce end users have access to live online help as well as frequent Internet-based training programs that support and encourage use. Reporting enables corporate clients to monitor what the local markets are doing in order to better improve materials and increase overall sales & effectiveness of marketing programs.

Founded in April 2000 by a team of advertising and technology veterans, MarketingForce is a virtual marketing resource management platform that has revolutionized the way business managers think about marketing. With more than 32,000 end-users and a list of blue chip clients including American Express, Century 21, Coldwell Banker, Motorola and Days Inn of America, MarketingForce is transforming the way companies and brand managers approach marketing operations. For more information, visit http://www.marketingforce.com

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Shane Kennedy
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