(PRWEB) September 29, 2004 -
Not surprisingly, THREADCOUNTzzz has quickly become a favorite among celebrities. Robin Wright Penn is among the celebs that are said to lounge in the companyÂs lush pajamas. FriendsÂ stylist, Debra McGuire bought 20 pairs last year to give as holiday gifts to the cast of Friends and NBC executives after dressing Courtney Cox in them for the show. Shortly after, McGuire named them a ÂMust Have for 2004Â in LA Confidential Magazine. A book recently released in August by Karen Robinovitz celebrating the Fashionista lifestyle titled, ÂFashionista FilesÂ, also praises the pajamas as a key to a good nightÂs sleep.
Brandon Evans, the companyÂs founder, came up with the idea of high thread-count pajamas while traveling on business. He had stayed at some of the finer hotels across the country and had always appreciated the luxury and comfort of those hotels that had invested in high thread-count bed linen. Since not every hotel he visited offered this opulence, he decided to take the concept a step further by creating the worldÂs first ultra high thread-count pajamas. Evans became obsessed with the idea of delivering the comfort of the worldÂs most blissful bedding no matter where you sleep, lounge, or relax.
In order to achieve the level of comfort desired, Evans decided to custom weave the companyÂs proprietary fabric to exact specifications. Those specifications are kept largely in secret but the company will say that their fabric is 100% Egyptian cotton and is over 400 thread count which puts it in line with the worldÂs finest sheets. The result is a line of sleep and lounge wear that is unrivaled in comfort. Evans comments, ÂPeople are more than willing to spend well over $500 on a set of high quality sheets, with THREADCOUNTzzz, you can enjoy the same comfort for under $150.Â
New for the holiday season will be 14 new womenÂs styles and 2 new menÂs styles of pajamas. The new collection features ÂShoely ObsessedÂ, ($148) a classic cut pajama embroidered with many a womanÂs obsession, shoes. ÂShoely ObsessedÂ comes in aquamarine and lipstick, two new colors for the holidays. The style will come in aquamarine as well as white and black. In addition to the embroideries, THREADCOUNTzzz offers a brand new style of pajama featuring gorgeous ribbon trim and small bows for a very classic look ($154). THREADCOUNTzzz will also launch the first high thread count robes in October. The robes will come in white with black or tan stripes for men ($184) and women ($180). WomanÂs robes will also come in aquamarine or lipstick ($180).
Another first in the high thread count world will be the companyÂs ultra soft boxers ($38) made from the same proprietary fabric and packaged in a matching draw string bag, sure to be a favorite stocking stuffer this holiday season. All THREADCOUNTzzz pajamas and robes are packaged in a matching ultra high thread-count mini pillowcase to further insure that it is once again one of the holidaysÂ most sought after gifts.
For further information including line sheets, images and product samples please contact Nicola Parish of Parish Public Relations at (718) 369 7760 or via email at Nicola@parishpr.com.
More information on THREADCOUNTzzz can also be found at http://www.threadcountzzz.com
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