THREADCOUNTzzz HIGH THREAD COUNT SLEEPWEAR, last winter's sell out holiday gift, bets huge this year with tons of new styles and the introduction of the world's first ultra high thread count robes and boxers

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Last holiday season, THREADCOUNTzzz was bombarded with thousands of orders. Within weeks of the launch of their first line of ultra high thread count pajamas for men and women the company had a nationwide sell-out and a waiting list of thousands caused after being featured in The New York Times, Travel and Leisure, Ladies Home Journal and many other publications. This year, THREADCOUNTzzz has prepared themselves well for the frenzy that they believe their new ultra high thread count pajama designs will cause once again. THREADCOUNTzzz sought out seasoned industry support and funding to help prepare them for what should be an enormous holiday season. In addition to 16 new styles of pajamas that THREADCOUNTzzz will introduce in October, THREADCOUNTzzz will also introduce the world’s first high thread count robes and boxer shorts. The robes will come in both men’s and women’s and the boxers will be unisex with a wide range of sizes and colors.

Not surprisingly, THREADCOUNTzzz has quickly become a favorite among celebrities. Robin Wright Penn is among the celebs that are said to lounge in the company’s lush pajamas. Friends’ stylist, Debra McGuire bought 20 pairs last year to give as holiday gifts to the cast of Friends and NBC executives after dressing Courtney Cox in them for the show. Shortly after, McGuire named them a ‘Must Have for 2004’ in LA Confidential Magazine. A book recently released in August by Karen Robinovitz celebrating the Fashionista lifestyle titled, ‘Fashionista Files’, also praises the pajamas as a key to a good night’s sleep.

Brandon Evans, the company’s founder, came up with the idea of high thread-count pajamas while traveling on business. He had stayed at some of the finer hotels across the country and had always appreciated the luxury and comfort of those hotels that had invested in high thread-count bed linen. Since not every hotel he visited offered this opulence, he decided to take the concept a step further by creating the world’s first ultra high thread-count pajamas. Evans became obsessed with the idea of delivering the comfort of the world’s most blissful bedding no matter where you sleep, lounge, or relax.

In order to achieve the level of comfort desired, Evans decided to custom weave the company’s proprietary fabric to exact specifications. Those specifications are kept largely in secret but the company will say that their fabric is 100% Egyptian cotton and is over 400 thread count which puts it in line with the world’s finest sheets. The result is a line of sleep and lounge wear that is unrivaled in comfort. Evans comments, “People are more than willing to spend well over $500 on a set of high quality sheets, with THREADCOUNTzzz, you can enjoy the same comfort for under $150.”

New for the holiday season will be 14 new women’s styles and 2 new men’s styles of pajamas. The new collection features ‘Shoely Obsessed’, ($148) a classic cut pajama embroidered with many a woman’s obsession, shoes. ‘Shoely Obsessed’ comes in aquamarine and lipstick, two new colors for the holidays. The style will come in aquamarine as well as white and black. In addition to the embroideries, THREADCOUNTzzz offers a brand new style of pajama featuring gorgeous ribbon trim and small bows for a very classic look ($154). THREADCOUNTzzz will also launch the first high thread count robes in October. The robes will come in white with black or tan stripes for men ($184) and women ($180). Woman’s robes will also come in aquamarine or lipstick ($180).

Another first in the high thread count world will be the company’s ultra soft boxers ($38) made from the same proprietary fabric and packaged in a matching draw string bag, sure to be a favorite stocking stuffer this holiday season. All THREADCOUNTzzz pajamas and robes are packaged in a matching ultra high thread-count mini pillowcase to further insure that it is once again one of the holidays’ most sought after gifts.

For further information including line sheets, images and product samples please contact Nicola Parish of Parish Public Relations at (718) 369 7760 or via email at Nicola@parishpr.com.

More information on THREADCOUNTzzz can also be found at http://www.threadcountzzz.com
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Nicola Parish