Updated Google, Overture, MSN, Yahoo AOL AND Ask Jeeves Paid Search Matrix Chart Available For FREE Download

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The search engine marketing industry and search marketers rely on the Did-it paid search matrix chart to illustrate the relationships between engines at a glance. The chart illustrates in an artistic way who powers whom in the complex world of PPC paid placement and paid inclusion. Thousands of SEM and SEO enthusiasts have downloaded the chart or picked up a poster at the search engine strategies conference, a DMA conference or Ad:Tech.

it’s CEO, “The paid search matrix search engine relationship chart is as popular as our free best practices white papers.” “Its incredible not only have fortune 500 marketers downloaded the chart, but also top Wall Street analysts, members of the press and our competition.”

The search engine chart depicts in an artistic but useful manner the back end relationships powering search advertising. Did-it included all the major portals including Google, Yahoo, MSN, AOL (including Netscape), Ask Jeeves, About.com Lycos and Infospace. Overture, while not a portal shared Google’s distinction as a major source of the ads we see in search results every day.

“While the secondary Pay-Per-Click (PPC) search engines don’t generally power the major portals, we included many of the second tier PPC search engines on our chart as well for completeness.” States Lee. These second tier engines include FindWhat, Looksmart, Enhance, Search 123 (a ValueClick company), epilot (an Interchange Corporation company) and Kanoodle. “We know we left out some additional engines, but we had to draw the line somewhere” added Lee. Perhaps future charts will include shopping engines such as shopping.com, pricegrabber, CNET's MySimon, Nextag, and Bizrate, as well as eBay and Amazon.com who are becoming more like search portals all the time.

“Thousands of marketers have our chart up on the wall so when they see orders flowing in from search listings; they know the source,” explained Lee.

Consumers and markets don’t often understand the incestuous back end plumbing powering the display of search results millions of times a day.

The marketplace is filled with public and private companies waging a search war to get consumer eyeballs. Microsoft’s MSN (MSFT) has big plans according to every indication. Google (Goog) has a huge war chest as a result of a recent IPO and Yahoo is serious about using a portal strategy to keep users. A recent acquisition of Adverising.com by AOL may indicate some future strategies as well. Infospace acquired Switchboard.com.

In addition to the free chart, Did-it also provides free best practice whitepapers and a free keyword research tool

Did-it.com has been a leader in the field of Search Engine Marketing since 1996. Unlike other firms, Did-it.com’s (http://www.did-it.com) technique and technology crush the competition profitably though proprietary software and proven combinations of strategies customized for each client. CEO Kevin Lee has authored over 70 articles and speaks at top marketing and investment conferences internationally. For an interview call 212-631-0157 or e-mail eli@did-it.com

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Kevin Lee
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