Chicago Company Out To Change Men's Habits On Buying Neckties

Share Article

The Tie Bar, a new Chicago-based company, will be selling 100% silk handmade and stain resistant neckties exclusively online for only $15 each. It's a fun website that lets you try on each tie against a different shirt. Necktie selection will double by Thanksgiving.

Chicago Company Out To Change Men's Habits On Buying Neckties

Chicago, Illinois (September 24, 2004) – For years, buyers of men’s neckties have grown accustomed to an outdated way of thinking – the more you spend on a necktie, the better the necktie must be. Much like Trader Joe’s Charles Shaw wine (“Two Buck Chuck”) successfully made wine connoisseurs realize that higher prices don’t necessarily equate to better tasting wine, The Tie Bar looks to change the way people think when they purchase their neckties.

The Tie Bar was largely founded in response to the recent trend of Corporate America’s dress codes returning to professional attire or the new “business appropriate” style. The Tie Bar is the brain child of two Chicago area attorneys who also happen to be husband and wife. Greg and Gina Shugar were frustrated with the expense of updating Greg’s necktie collection, as the seasons and styles frequently changed. When Greg helplessly asked Gina one Monday morning “why should I have to pay at least $50 or more every time I want to buy just one necktie,” The Tie Bar was born. Using the assistance of an apparel designer, The Tie Bar soon placed their first grand scale order for neckties using a manufacturer who already produces neckties for other very well known designers in the U.S.

At just $15 a tie, The Tie Bar hopes to stand out among the many necktie designers in the United States. Make no mistake, its designs are not the leftovers from last year’s styles, nor are they printed or polyester ties which are more commonly found at the bargain department stores. Each necktie design is original, silk woven and always in style. The Tie Bar neckties are also stain resistant, which many necktie designers are soon learning is a demand of their customers.

To be profitable, of course, The Tie Bar is banking on volume. High volume. The Tie Bar is also able to keep its fifteen-dollar price tag by operating the business exclusively online at http://www.TheTieBar.com. Forrester Research Inc. indicates that online apparel sales are projected to account for $11.7 billion in 2004, and will reach a staggering $28.4 billion in 2010. Fortunately, neckties are one of the few items of clothing that can translate well into online purchases, as few necktie customers ever try on a necktie before purchase.

For years now, there has been a great shift in how Americans shop for their clothing. It’s no secret that Nieman Marcus and Nordstrom shoppers are quickly finding their way into stores like Target to find today’s styles at reasonable prices. While the professionals of the previous generation would often brag about how much they spent on their new designer shirt or suit, today’s professionals are not afraid to show off with how little they spent on their new dress pants. The Tie Bar now looks to add neckties to the mix. Like Two Buck Chuck, customers of The Tie Bar will soon learn that $150.00 can now buy you a brand new necktie collection, rather that just two or three ties.

Just as The Tie Bar’s tag line says, it’s time to start wearing your good tie. Everyday.

For More Information: Gina Shugar, The Tie Bar, 630-357-3390, gina@thetiebar.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gina Shugar
Visit website