Elytics Introduces Five Integrated Analytical Applications Based on Elytics Analysis Suite (EAS) for Online Business Performance Management (OBPM)

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Integrating online and back office data gives business managers 360-degree comparison of online and off-line business performance

Elytics, the first company to introduce a comprehensive web analytics integration framework that integrate web analytics with any operational application (CRM, Financial, Call Center, Sales & Marketing…) and with data sources such as Data warehousing and BI environments, today announced five fully integrated Online Business Performance Management (OBPM) software applications, each of which is based on the company’s flagship Elytics Analysis Suite (EAS) of software. The new software analytic applications are targeted at five distinct market segments, each of which is rapidly increasing levels of online sales revenue – Financial Services, Telecommunications, Retail, Life Sciences and Media.

According to Howard Dresner, a Gartner Research fellow, “Global 2000 enterprises are among the most sophisticated users of BI, with a well-equipped IT function and a history of BI implementation. They must integrate many disparate and complex data structures, including those from enterprise resource planning (ERP), Customer Relationship Management (CRM), Human Resources (HR), and other applications. Established vendors that recognize the changing market of BI and respond effectively will thrive.”

The new software analytic applications will allow business managers to accurately measure the effectiveness of online sales and marketing campaigns, web site sales efficacy, and integrate back office Business Intelligence data to obtain a 360-degree view of every customer interaction with the company. To do so, the five EAS360o software applications provide the most powerful Business Intelligence capabilities such as Data Extraction, Transformation and Loading, Online Analytical Processing, Data Mining, and Relational Database capabilities.

Different from all other Business Intelligence software packages, the EAS360o applications combine Business Intelligence capabilities with unsurpassed Web Analytics reporting. Visitor profiles, site usage analysis, sales analysis, marketing program measurement, search engine optimization and CRM capabilities are all included within each EAS360o vertical market application.

“We want business managers to judge the effectiveness of online sales and marketing campaigns along more meaningful dimensions than traditional Web Analytics can offer,” said Jon Christensen, CEO and founder of Elytics. “Our new 360o software applications offer managers in each vertical market a means to monitor strategic business metrics by measuring online business performance in ways that matter to their specific type of business. Marrying an understanding of online and off-line customer interaction with the company gives users of the software a distinct competitive advantage. They will know their customer behavior and preferences better than anyone else.”

Another Gartner analyst, Bill Gassman, comments: “A serious effort should be made to link the appropriate web analytics tool with the BI or CRM infrastructure. The Web analytics tool can act as an ETL process, to clean up the Web logs and store them in a documented structure. From there, integration techniques can link the Web channel data with whatever else is required."


FinancialServices360o addresses analysis and measurement needs for retail, investment and commercial banking. For all types of banks and investment institutions, FinancialServices360 helps managers understand the online product and service interests of their customers down to the finest detail. By connecting to their CRM systems, banks and financial institutions can radically improve understanding of each customer by analyzing data collected from every customer touch point with their business.


The telecommunications sector is growing online revenue streams faster than most businesses, particularly among individual consumers. Among many new capabilities, businesses in this sector can identify and measure churn and loyalty, follow visitor behavior throughout their web site – and through other services such as tech support and billing - and understand which online avenues are most effective at turning visitors into customers.


LifeSciences360o is a comprehensive Life Sciences solution addressing the healthcare and pharmaceutical markets. This solution helps organizations understand the full-spectrum impact of HIPPA for online customer interactions, as well as linking online behavior with drug usage patterns and other member and provider behavior that takes place off-line.


Retail360o provides retailers with the ability to monitor patterns of online behavior for each visitor and identify which content, which links and which products are most and least effectively selling. Retail360 also allows retailers to integrate web/commerce data with promotional information and tie promotions to visits, conversion rates and revenue.


Media360o allows media organizations to analyze the profitability of their interactive media business by providing a simplified view of the big picture – the relationship between viewers and online visitors, correlations between new media business metrics and TV ratings and revenues. Media producers can even measure the effectiveness of every element within their online productions – video, audio, flash, graphics, and payment systems.

Further information about EAS360 o applications is available at http://www.elytics.com or by calling the company at 617-941-0200.

About Elytics

Elytics is a provider of packaged cross-enterprise analytics applications for measuring and optimizing e-Business performance including web, sales, marketing and customer information. Elytics Analysis Suite (EAS) allows companies to derive actionable knowledge by integrating the normally disjointed data produced by web analytics and more traditional corporate Business Intelligence data sources. Elytics' clients include IBM, SBC, Ameritech, WellPoint Health Networks, and Bank of America. Additional information is available at http://www.elytics.com, info@elytics.com, or 617-941-0200.

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