Burnsville, Minnesota (PRWEB) September 28, 2004
As always, politicians are attempting to do everything they can to get their messages out to prospective voters in a timely manner and on a limited budget. Web savvy candidates are using pay per click advertising to efficiently drive prospective voters to their campaign web sites.
ÂAs more prospective voters turn to the web for election coverage and their daily news, it only makes sense that campaign ad budgets will follow,Â declared Ed Kohler, President of Haystack In A Needle, a web marketing firm based in Minneapolis, Minnesota.
Teresa Daly, the Democratic congressional candidate in MinnesotaÂs Second District realized the opportunity online advertising presents her campaign as far back as mid-June. ÂHaystack In A Needle approached us in June to explain how pay per click advertising could be used to get TeresaÂs name out in front of prospective voters and drive those prospects to her web site for more information,Â explained Brian Shekleton, field director for Daly for Congress.
Using GoogleÂs pay per click advertising program, Haystack In A Needle worked with the Daly campaign to place ads revolving around issues considered important to Teresa DalyÂs constituents. Additionally, the campaign was refined to use geo-targeting which forcing the ads to only appear when people from the second district type those phrases into a search engine, and set to use content targeting, which syndicates the ads onto other web pages including newspaper articles and blogs related to the purchased search phrases.
ÂAnything we can do to get TeresaÂs positions on restoring fiscal responsibility in Washington, protecting Americans at home and abroad, cutting taxes for middle class families, and preserving our countryÂs natural resources in front of potential voters is a win for the Second District,Â says Mr. Shekleton, Âespecially if it can be done in a timely and cost effective manner.Â
According to Mr. Kohler, ÂMany campaigns appear to be slow to adapt to this new medium. The vast majority of congressional campaigns and many local campaigns have active web sites, but they are doing a poor job driving prospective voters to their sites.Â
About Haystack In A Needle
Haystack In A Needle is a web site marketing firm based in Minneapolis, Minnesota specializing in search engine optimization, pay per click advertising, and email marketing solutions for growing businesses.
Haystack In A Needle
About Daly for Congress
Teresa Daly is the DFL endorsed congressional candidate for MinnesotaÂs Second District. Teresa wants to take her experience in business and local government to Washington to work across party lines to tackle the challenges of cutting federal spending, investing in our childrenÂs education and providing MinnesotaÂs middle class families with tax relief.
Daly for Congress
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