Illinois E-Commerce Home Furnishings Company Achieves Explosive Growth

SavvyDecorator.com discovers profitable niche in the retail home furniture market.

Wasco, IL (PRWEB) September 25, 2004 -- Two years ago, entrepreneur Nancy Fiala noticed that finding affordable dining chairs was nearly impossible. Despite living in a major metropolitan area, local retailers simply did not carry a large selection of quality, affordable upholstered chairs for the dining room.

"You were forced to choose between $500 custom upholstered chairs, or low quality inexpensive chairs," says Fiala, "I couldn't find an affordable quality upholstered chair anywhere I looked."

Fiala began SavvyDecorator.com to meet that need. Now offering over 40 styles of parsons chairs, shoppers can find high quality upholstered chairs and enjoy the convenience of online shopping.

SavvyDecorator.com's product mix truly struck a nerve with those people shopping for dining chairs. SavvyDecorator.com has enjoyed 25% growth in sales each and every month since it's inception. Fiala believes her policy of offering free shipping to the buyer's home has played a key part in her company's growth.

"I personally attend the trade shows and only sell the type of quality chair I would want in my own home," says Fiala. The e-commerce site now carries products from over 14 manufacturers. SavvyDecorator.com also directly imports and manufactures a proprietary line of chairs, as well.

"No, we're not the largest furniture e-commerce site around," says Fiala, "but if you are looking for upholstered dining chairs, no one can compete with us."

SavvyDecorator.com can be found on the World Wide Web at http://www.SavvyDecorator.com

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