Makeup Magic Creates Model's Success--The Artist Becomes Art

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Creative Visions Salon's Tia Thomason of North Miami, a popular "makeup magician" for music videos, who's worked with Rock-A-Wear, as well as Jaz-Z and Wyclef Jean video participants, is expanding her career as the lead print model for minority-owned firm, Makeup4Sisters (

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Flori Roberts, IMAN and Interface Cosmetics--and more than 50,000 on-line shoppers will smile when they see her this month.

In her role as the lead model for the small but growing minority-owned firm, Makeup4Sisters (, Tia graces the website and charms both men and women shoppers. While only a few of the charmed ones will walk into North Miami’s Creative Visions Salon and have Tia perform her makeup wizardry on them, they all will leave the on-line store with a strong impression of her unique appeal.

Ron Cofer, a San Francisco investment employee, regularly calls Makeup4Sisters to order the About Face products--Interface skincare designed especially for men--and an occasional Sand, Crème-to-Powder Foundation by Flori Roberts for his wife. When he called recently, he took the time to comment: "I love the model on your website. She has this sultry, no-nonsense, sexy-but-intelligent-look." Cofer elaborated, "It's great to see an ethnic model who isn't afraid to look ethnic. I like the fact that her hair is natural and that she accentuated her full lips. Sometimes, I think that too many women of color are afraid to highlight their own beauty."

As the current "face" of the company, Tia Thomason receives similar feedback often and with delight. "Oh, I can't even begin to tell you what it means to me to stir this type of excitement and interest. It’s an unexpected dream come true. A friend in Atlanta referred me to Makeup4Sisters. I knew it was a long shot, because the company was considering several other makeup artists and models nationwide for this position. Nevertheless, as God would have it, two weeks after the private search closed, the company attorney was sending me paperwork from Dallas. So, here I am," offered Tia, with a huge sigh of satisfaction.

And satisfied she should be; Tia’s not new to working in the spotlight. She’s done work for Rock-A-Wear, helped provide makeup artistry for a music video for Wyclef Jean, as well as for Jay-Z. In addition, her work will appear in an upcoming salon ad in Essence Magazine. So, while she a new face, she has positioned herself well as a hot new talent.

According to Ivett Ramos, company spokesperson for Makeup4Sisters' parent company, The MarieLynn Group, Inc., Tia generates about 25 specific comments each month. "While 25 comments about your website's model may seem to be a small number--just think about it--how many times do you call a company and then stop to mention the model?" she asked. Ramos continued, "Our African-American customers nationwide and Latina customers in the northeast especially relate to Tia's look. We're glad that our ad campaign has opened up even more opportunities for her. Most importantly, as Mr. Cofer alluded: Tia‘s look is helping redefine the notion of ‘black beauty.’"

Ramos offered this insight into career opportunities for potential models: "Anyone interested in appearing in the next marketing campaign will be glad to know that the campaign kicks off October 1! In the next campaign, we are looking to promote fresh faces of all ages and genders. Interested newcomers should email their credentials and their photos to and vie for the chance to debut in a new "family focused" online store that should be open for business next April."

When asked about her next dream job, Tia eagerly responded, "Certainly, I'd love to do the makeup for more video shoots. Also, I’d like to model in black hair care ads, as well as in print ads for Oprah, Essence, Ebony, Black Enterprise or Heart and Soul." She continued, "You see, these are the magazines that I love and I always expect to do what I love. Look at my track record: I love the music of both Wyclef and Jay-Z, and I did makeup for their video shoots; I love the Flori Roberts and Patti LaBelle products, and I modeled for Makeup4Sisters."

The inevitable question--would expanded modeling opportunities end her career as a makeup artist? Tia laughed, "I worked two jobs while in college, so believe me--I have the energy and the vision to narrow my focus and keep building this business. I’ve worked with all ethnic groups successfully, but my clientele is primarily Black and Hispanic. Therefore, now, I'm trying to market my "makeover" services to attract black women executives and key community sisters that I read about from groups such as Alpha Kappa Alpha, Delta Sigma Theta, Links, Inc., Sigma Gamma Rho and Zeta Phi Beta. Afterall, these women embody my basic mantra: "getting ahead is about preparation for unexpected opportunity!"

She‘s got a head start on the right track.

Writer's Contact Information

Sandra Foster's Email:

Company Info:

Makeup4Sisters is an online retailer which retails Iman, Flori Roberts, Interface, Adrien Arpel, and Gayle Hayman--Beverly Hills, in addition to Tahitian Noni,


Ivett Ramos' Email:

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