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Pay Per Click advertising grows in popularity, as email marketing declines in effectiveness.
PPC Search Engines like, Investseeker.com, are becoming THE choice of online advertising.
There is a change occurring in the online advertising market as email marketing is losing its effectiveness, and pay per click advertising grows in popularity.
(PRWEB) September 26, 2004 -- There is a change occurring in the online advertising market as email marketing is losing its effectiveness, and pay per click advertising grows in popularity.
Until recently, email marketing has been the most popular method of reaching the masses on the internet, to promote businesses and services. Email marketing is continuing to decline as its effectiveness to reach prospective customers is declining.
Why is email marketing declining? According to Investseeker.com CEO Mike Gates, "There are several reasons. The recent CAN SPAM law has made it a less attractive advertising method. Most ISP's have now implemented overly stringent spam filters to reduce the amount of spam their customer's are receiving, even email they have asked to receive. Consumers are now able to change email addresses with ease and without cost. This has caused the number of bad email addresses to increase substantially. Due to the spam problem, consumers have become more cautious about giving out their primary email address. And, email marketing is just not tightly targeted to a specific audience".
Pay Per Click (PPC) search engines are picking up a large part of the advertising void created by the decrease in email marketing. Mike goes on to say "We are very pleased to be in the highly targeted Financial and Investment niche of the pay per click market. We look forward to helping more advertisers convert their advertising methods to the more cost effective, and targeted advertising that pay per click provides".
Investseeker.com invites advertisers and consumers to visit http://www.investseeker.com and let them fulfill your advertising and information needs.
The following portal is powered by Jumpat.com and advertising is powered by the Jumpat.com JumpLink system. For additional information on our portals please visit http://www.jumpatbiz.com. For investment opportunities please contact Thomas Tsilionis at 888-212-4772 Ext. 85 or tomt@jumpat.com
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