Glass House Public Relations Welcomes '41510 Apparel' of Richmond, California To Its Family of Clients

41510 Apparel. From the 415, 510 area codes and beyond, Travis Keeton, President of '41510 Apparel', has tapped the fashion industry in a way like none other.

(PRWEB) September 27, 2004 -- 41510 Apparel, one of the hottest emerging designer lines in California, signs with Glass House PR for exclusive publicity and public relations services.

Travis Keeton, a Richmond, California resident, established the '41510 logo as an apparel line in 1998. An alter identify was offered for people worldwide to represent and recognize the SF Bay Area. The goal was not to saturate the market, but rather to create pieces, sell them, and then replacing those items with new designs. '41510 is much more than numbers representing an area code, as the line is worn in areas such as Atlanta, GA, North Carolina, Arizona, Las Vegas, Washington, NY, Alabama, Louisiana, Germany and the UK. '41510 targeted the fashion industry by starting with t-shirts and jeans and going to linens and terrycloth sweat suits.

Travis is now taking the line to the next level and moving from the standard everyday wear to a more work-casual wear for both professionals and the entertainment industry. From custom leather jackets and beyond, '41510 will be seen in a very different light and will be sought out more than ever. A peak into that new direction was showcased at Fashion On The Square (FOTS), the largest outdoor fashion event on the West Coast, on July 31, 2004 where 41510 Apparel's custom designed leather was the highlight of the runway. Another dimension of the '41510' line is the addition of "Girl Stuff". A very nice soft touch to female wears which gives a sassy-type look.

Glass House PR is excited to have this opportunity to work with such an amazing designer and visionary. "Travis and I first met at MAGIC (Las Vegas) a few years ago, and I was confident at that time our paths would cross again. As a native San Franciscan myself, it's refreshing to see growth in the Bay Area in the fashion arena," says GHPR's Founder & CEO, Y'Anad Burrell.

See links to the right of this PR for photos from FOTS and a snippet of the 41510 Girl Stuff line.

Links:
www.41510.com
www.glasshousepr.com
www.fashiononthesquare.com

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