Sing-a-lot…With Music from ‘Joke-a-lot!’

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Original Soundtrack from Popular Care BearsÂ? Â?Journey to Joke-a-lotÂ? DTV Release Available on CD from Madacy Kids October 5, 2004

Share the fun when Madacy Kids releases the original soundtrack for Care Bears Journey to Joke-a-lot, a stunning, all-new CGI animated, direct-to-video feature produced by Nelvana Limited starring the adorable bear characters, created and licensed by American Greetings

This entertaining collection of songs features Jane Siberry’s “With all My Heart,” Ian Thomas’ “I Like My Friends a Lot,” and special performances by Funshine Bear – “Here I’m a King” and “Make ‘Em Laugh” – plus “In the Land of Joke-a-lot,” performed by the cast. Featuring 13 songs, including bonus tracks not featured in the movie, the 60-minute CD soundtrack will be available October 5, 2004 for $12.98 SRP (Canada $14.98).

Recommended for ages 3 and up, the CD soundtrack also includes a bonus Journey to Joke-a-lot movie trailer, PC wallpaper and a Funshine Bear 3-D sticker.

Madacy Kids released several Care Bears musical CDs in 2004: “Meet the Care Bears,” “Care Bears Karaoke - Sing Like a Star” and “Care Bears Holiday Hugs.” In 2005, Madacy Kids will release “Let’s Be Friends,” “Nighty-Night,” and “Share a Smile,” new Care Bears’ musical CDs based on these sharing and caring icons of 80’s.

Care Bears are back in a big way! Led by the hugely successful plush bears, sales of Care Bears merchandise at retail this year are projected to top $600 million. Beginning September 28th, Care Bears media support will include a TV campaign, which will generate 260 million impressions, a holiday-gift giving print campaign, promotion on http://www.care-bears.com and other promotions to be announced.

After a hugely successful launch in 2003, National Care Week returns this year from October 17-24. This program utilizes the Care Bears to help preschool teachers show students that sharing and caring is very important and You're Never Too Young to Care. This year's program offers a combination of take-home components, art activities, and caring projects suitable for young children. This kit will be mailed to 31,000 preschools (8.5 million children) across the country.

About Care Bears

The Care Bears are a group of adorable, furry friends, each with a special caring mission. They help teach people how to care. Every Care Bear wears a brightly colored tummy symbol that shows its own special way of caring. Created by American Greetings, Care Bears were first launched as toys and other products in 1983. They quickly became “America’s teddy bear” with over 40 million Care Bears toys sold between 1983 and 1987. The Care Bears released their first full-length feature film The Care Bears Movie in 1985. Care Bears have also starred in their own television series; appeared in countless publishing outlets including storybooks, coloring books and activity pages; and featured of course, on greeting cards.

About Nelvana

Nelvana Limited is one of the world’s leading international producers and distributors of children’s programming and products. Nelvana is owned by Corus Entertainment, a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. The company’s other interests include music, television broadcasting and advertising services. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) Exchanges. Corus’ Web site can be found at http://www.corusentertainment.com.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift-wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information visit http://corporate.americangreetings.com.

About Madacy Kids

Madacy Kids is the home for all children’s audio, video and DVD products distributed by Madacy Entertainment Group, a full-service entertainment company headquartered in Montreal which licenses, markets and distributes music, video, DVD and customized corporate entertainment premiums through its offices throughout North America, Europe and Latin America. For more information about Madacy Kids’ products please visit http://www.madacy.com, e-mail madacykids@madacy.com, or call 1-888-2MADACY.

Press Information:

Andrea Blain

Andrea Blain Public Relations

9750 Crawford Ave.

Skokie, IL 60076

847-9433-9884 phone

847-673-5836 fax

ablain@aol.com

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