Helps Human Resource Vendors Outsource Administrative Tasks Associated With Marketing and PR

Share Article Helps Human Resource Vendors Outsource Administrative Tasks Associated With Marketing and PR.Company Also Announces New Features and 95% Renewal Rate. Helps Human Resource Vendors Outsource Administrative Tasks Associated With Marketing and PR

Company Also Announces New Features and 95% Renewal Rate

Capitola, CA - September 27, 2004 - Fisher Vista, a marketing services firm in the human resources industry, today announced several new features for its web-based marketing and PR service –™.

The new features include upgrades to HR Marketer’s Marketing Planner, a planning tool for developing and managing marketing and PR activities. Users can now create multiple planner views and track marketing and PR activities for multiple products and services, including generating individual or aggregate budgeting, activity, and measurement reports. HR Marketer’s Awards, Analysts, and Online Buyer Guides databases were also enhanced to improve usability.

The continuing expansion of HR Marketer's services parallels a rising customer base of new and renewing clients. is used by over 200 leading human resource service providers and PR firms, representing all specialties within the human resources industry. Equally impressive is HR Marketer’s customer renewal rate of over 90%, a remarkable figure for any ASP but especially so in the current economic environment.

“A significant portion of marketing and PR department’s time is spent on costly administrative activities like creating and maintaining media lists, researching tradeshows and finding speaking and editorial opportunities,” says Mark Willaman, president of Fisher Vista. “By outsourcing the non-mission critical administrative tasks associated with marketing and PR, our customers can focus on strategy and execution.”

“HR Marketer is an integral part of the services that we provide to our HR clients,” says Ed Emerman, president and founder of Eagle Public Relations based in New Jersey. “The service allows us to stay on top of a wide range of marketing and media relations opportunities in the HR industry that no agency or HR service provider could cost-effectively obtain independently.”

In addition to the new features, HR Marketer will soon be unveiling two new services including the first-ever public website directories showcasing Human Resource Experts and Human Resource Webinars.


About Fisher Vista
Fisher Vista ( is a marketing services firm focusing exclusively on the human capital industry. The company's flagship product,, is an online marketing and PR service helping human resource service providers build, execute, and manage their campaigns. tracks and maintains information on hundreds of human resources events, associations and publications - sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories and industry news.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elrond Lawrence
Visit website