Dynamic Field Research Capabilities Announced

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Clients including media outlets now have a much more efficient and cost effective way to collect opinion and feedback in field location settings.

“I’m tired of using clipboards, paper and pen to collect opinion and facts!” Our clients spoke and we responded according to powerfeedback.com company spokesperson Jose Rodriquez; “our clients needed a much more dynamic and cost effective way to secure opinion in a non-traditional office or web setting. Customary methods of field research are just too slow and cost inefficient for today’s fast paced business environment. As a pioneer and global leader in custom web-based surveys and web applications we knew that we could move our tools to a more portable platform such as Tablet PC’s, Palm Pilots and Windows CE devices and we have done that”.

By taking this action powerfeedback.com’s clients are using portable devices to gather input from participants in settings such as malls, convention centers, racetracks, airports, train stations, city streets as well as hospitals and clinics. Clients have the choice of using their own personnel to conduct the surveys or powerfeedback.com can readily supply energetic and highly skilled data collection experts to do this on their behalf.

Denise Gingold, company President advises that the cost savings to the client are dramatic. “We have already paid for the R&D on this technology so clients do not have to spend the enormous funds needed to develop these tools plus they have no downtime waiting for an application to be developed. Like all of our offerings, we provide this service in a custom manner, which means that we tailor ourselves to the clients’ specific needs. Unlike paper and pen or even kiosks, this is a “push” approach meaning that a client can interface with respondents in a more effective manner”.

All of the field units are configured to collect and report data in real-time. Reporting is automated so that information can be disseminated among all concerned parties rapidly thus allowing for quick decisions and changes where necessary. Mr. Rodriquez cited recent examples of this tool and application including a medical field data collection project in remote areas of Alaska and South Dakota. According to Mr. Rodriquez, “in this particular situation our client was able to rapidly improve their ability to collect critical health history information related to heart disease, liver failure, cancer and other serious medical conditions. While all of our work is rewarding, in this particular case we know that we are helping to make a serious difference and that is extremely gratifying”.

For additional information, please contact Jose Rodriquez; jose@powerfeedback.com or 610/559-8407. powerfeedback.com is a registered Small Business Enterprise (SBE) and Women’s’ Business Enterprise (WBE).

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Scott Gingold
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