Houston, TX (PRWEB) September 28, 2004 -
Professional communicators have high standards for their own Web sites, so Schipul Â The Web Marketing Company has pushed the envelope in redesigning and repurposing the Web site for the Houston Chapter of the Public Relations Society of America.
The new PRSA Houston Web site incorporates numerous new features to make site content more dynamic, improve navigation and enable members to be more interactive. The site is powered by SchipulÂs proprietary TendenciÂ membership management software.
ÂWe set out to lead the way in employing the latest technologies to better connect with members and the rest of the business community, and by enhancing the siteÂs functionality and appearance, we have achieved that objective,Â said Lisa Martin, who chairs PRSA HoustonÂs Web committee. ÂThe Web has become PRSA HoustonÂs most important communications tool, so we took great care to listen to what members said they liked and what they thought could be improved.Â
PRSA HoustonÂs Web site has become an information hub for the regionÂs professional communicators and businesses interested in learning about public relations.
On any given day, job listings on PRSA HoustonÂs job board are viewed more than 300 times, more than 100 people click to see the organizationÂs calendar of events and more than 50 articles are downloaded from the siteÂs database.
ÂTendenci provides up-to-the-second data analysis that enables organizations such as PRSA Houston to gain a more intimate understanding of the interests and needs of their members,Â said Ed Schipul, founder and CEO of Schipul Â The Web Marketing Company. ÂBy capitalizing on that increased understanding, we are helping PRSA Houston improve member services while increasing the siteÂs revenue potential.Â
PRSA HoustonÂs new site prominently promotes revenue-generating features, including the job bank, business directory and sponsorship opportunities. It utilizes TendenciÂs content management capabilities, giving PRSA Houston leadership to ability to instantly submit and update information without going through a Webmaster. Additionally, each of the organizationÂs committees has its own Âhome pageÂ where information related to their activities and events can be posted while maintaining consistent branding.
About PRSA Houston
With more than 460 members, PRSA Houston is one of the nationÂs largest and most active chapters of the Public Relations Society of America. Nationally, the Society's almost 28,000 professional and student members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
About Schipul Â The Web Marketing Company
Schipul Â The Web Marketing Company developed and builds on the TendenciÂ relationship marketing application software. Schipul is based in Houston and provides marketing services on the Internet to a variety of service industries in local, national and international markets. SchipulÂs clients include the World Health Organization, Clear Channel Exhibits, The ChildrenÂs Fund, Wolff Companies and DPK Public Relations.
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