Tampa, FL (PRWEB) September 30, 2004
Global Golf Marketing has designed and launched 1stopforgolf.com, located at http://www.1stopforgolf.com that provides golf course operators with an advertising opportunity to be listed on a golf course directory that is truly beneficial to its listed facilities.
1stopforgolf.com went on-line September 24, 2004. The website was built from the perspective of meeting golf course operatorÂs needs in internet marketing. Global Golf Marketing partner and PGA Golf Professional Derek Highley explains, ÂAs a PGA Professional I am aware of the importance of having my facility visible to golfers who use the internet as their primary source of information. But, I was not satisfied with the options that where available for internet advertisingÂ. Currently the majority of golf course directory websites function by providing advertising space on their website to golf courses in exchange for an agreed upon number of rounds of golf. The directory website makes its profit through the sale of these rounds to their customers at discounted rates. ÂI grew tired of having someone else sell my tee times, my most valuable product, for their profit. So I collaborated on the design of a golf course directory website that met my marketing needs.Â
The website provides pages for partnering golf courses to post a picture of their facility, list yardage, course designer, grass type, amenities, lessons, memberships, local weather, driving directions and most importantly a direct link to their own website. The number of courses showcased in any one region will be limited to provide maximum exposure for listed courses.
1stopforgolf.comÂs services can be further expanded to make for a complete marketing tool. Golf courses can include in their listing a player survey that lets them format questions designed to provide answers that offer insight into the wants and needs of their customers. This information is used in developing future offers and services delivered through email blasts, another service available. ÂThe use of the survey to build our player database and to provide us with information to target market has proven to be our most valuable resourceÂ, says Highley.
The design of 1stopforgolf.com is set in a way that makes the search easy for the golfer. The golfer searching for a new course to play is not bombarded with extra advertisement. On this site the golfer will find only the information he or she needs to find make a decision, displayed in an easy to navigate organized manner.
With the World Wide WebÂs popularity rising as a first choice for information seekers, Global Golf Marketing has designed 1stopforgolf.com to provide maximum benefits to both golf course operators and golfers alike.
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