ILoop Mobile Launches First Instant Win and Real Time SMS Movie Game at Digital Hollywood Conference Los Angeles

Event's first ever SMS, text messaging, mobile instant win game at Digital Hollywood.

San Francisco & Santa Monica, CA (PRWEB) September 30, 2004 -- ILoop Mobile Inc. the leader in U.S. premium text messaging applications and subscription services, announces the launch of the first-ever, real-time Instant Win and SMS (text messaging) Movie Quiz Game at the internationally acclaimed Digital Hollywood conference being held at the Loews Hotel Conference Center in Santa Monica, California this week.

Entertainment is one of the primary drivers for mobile messaging and Premium SMS in the United State; ILoop Mobiles pleased to produce this first-ever, real-time Instant Win and SMS Movie Quiz Game for the more than 1000 Hollywood producers, executives and new media moguls attending Digital Hollywood Fall, 2004," says Michael Becker, President and COO, ILoop Mobile.

Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year.

Becker was a featured speaker at the conference on the Mobile Games panel where he joined industry leaders from CNET, Nextel Communications, Infospace Mobile, Players Inc., THQ Wireless and Zingy to talk about how the entertainment experience in the mobile environment is fast evolving from a novelty platform to a fully-realized world of games, music, video and branding experiences. To realize this world we must have interoperability between mobile carriers. Interoperability is crucial to the future of mobile services. ILoop Mobile with its suite of products and services provides this interoperability and empowers ad agencies, brands and promotional firms with the ability to launch mobile content-driven marketing campaigns and social networks that leverage the popularity of text messaging and maximize audience response and loyalty," Becker explains. Theres no need for marketers and content stake-holders to wait for advanced multimedia technology and 3G hardware and networks to add the mobile dimension to their current marketing efforts, they can deploy profitable programs with premium SMS today."

On Wednesday, September 29 at 9:30 a.m. Becker will open the panel on Producing for the Children, Teen and College Market" moderated by Joyce Schwarz, author and head of JCOM Consulting and featuring industry leaders from BrandGames, Disney Online, Riot Media and Ascent Media.

Text messaging is just now gaining momentum in the United States. Worldwide roughly 580 billion text messages will be sent around the world in 2004 versus 10 billion in the United States. But the United States is quickly catching on with programs like the Movie Quiz Game or ILoop Mobiles most recent Athens 2004 On Your Cell" and its upcoming College Football and NFL on your cell programs. ILoop Mobile has a number of applications and services specifically suited for Hollywood television and movie promotions, event, sports and other entertainment verticals.

To participate in the ILoop Mobile games at Digital Hollywood, attendees text message the term Demo DH to 63459 and are instantly entered in the Instant Win portion and receive an automated text reply indicating if they are a winner. The reply also includes instructions for entering the Movie Quiz Game where they receive multiple choice movie trivia questions and answer via return text message by texting their choice to Demo DHM. Instant constant winners can select from a large library of MP3 tunes or classic films available courtesy of www.99cent-movies.com and American IDC (ACNI.pk).

Top prize winners in ILoop Mobiles Movie Quiz Game will receive sports and entertainment merchandise and an opportunity to win grand prizes including a $2500 value ILoop Mobile Marketing Bootcamp or a $5000 lifetime corporate membership courtesy of the Pacific Rim Chamber of Commerce.

To find out more about how the Premium SMS (short message service) promotion was organized at Digital Hollywood and how it will work for your firm, contact michael.becker@iloopmobile.com.

About ILoop Mobile
ILoop Mobile is the leading provider of interactive mobile marketing, information and entertainment applications and services in the United States. In addition to offering a wide array of private label premium SMS programs, ILoop Mobile provides brands, content owners and marketing agencies the tools to run their own programs. With ILoop Mobiles Marketing Manager and Echo Platform, marketers deploy network-approved marketing campaigns in a matter of minutes. This includes quizzes, voting, lotteries, sweepstakes, polls, loyalty, mobile commerce, dating and related community campaigns and subscription services. ILoop Mobile is headquartered in San Francisco and sits on the board of the Mobile Marketing Association (www.mmaglobal.com). Find out more about ILoop Mobile at www.iloopmobile.com.

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