Ann Arbor, MI (PRWEB) September 30, 2004
Simplewire, a U.S.-based SMS aggregator, provided the Premium SMS aggregation services for the 56th Annual Primetime EmmyÂ® Awards. Simplewire was able to deliver a full-blown, premium SMS (Short Messaging Service) program launched across the top six wireless carriers within a two-week time period Â a record in terms of launch time for the short-code industry.
Simplewire provided the aggregation services for its client, HipCricket. HipCricket, a leading mobile marketing and event company, was selected by the Academy of Television Arts & Sciences to power an interactive mobile Emmy Trivia Challenge for this year's Emmy Awards. The Mobile Emmy Trivia Challenge was a series of daily two-part premium Short Message Service (SMS) trivia quizzes testing viewersÂ Emmy Awards Trivia knowledge via their mobile device. SimplewireÂs dynamic billing features for Premium SMS enabled HipCricket to charge $0.50 to enter/per day for the challenge rather than per message. (Sprint subscribers were exempt from charges.)
Simplewire is an aggregator of SMS services in the U.S. wireless market. The Simplewire Network provides the most direct and reliable route into each operator's network, offering timely and accurate delivery of every wireless message. Through its extensive set of connectivity agreements, Simplewire provides standard SMS and mobile content delivery, cross-carrier short codes, premium SMS and other value-added mobile services. For more information please visit http://www.simplewire.com.
About Hip Cricket
HipCricketÂ® is a leading provider of full-service mobile marketing services for media, entertainment, and brand marketers. HipCricket combines senior marketing expertise with state-of-the-art mobile and event marketing technologies to offer clients unprecedented interactivity with their consumers, viewers, listeners or customers on a one-to-one personal level. For more information please visit http://www.hipcricket.com.
About Academy of Television Arts & Sciences
Academy of Television Arts & Sciences is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. For more information on the Academy of Television Arts & Sciences and its many industry-related programs and services, including an acclaimed college internship program and year-round Academy events staged for the community, please visit http://www.emmys.tv
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