(PRWEB) September 30, 2004
As market leader in its sector, Europe by Net is well placed to compare buying trends for different countries. In particular, the company has researched UK and US buying habits Â what brands and specifically what type of products are most popular. Internet buying habits through the site are as follows:
Sales figures show that the ratio of men to women buying online at Europe by Net is 60:40 Â the reverse is true in US bricks and mortar furniture stores with women making over 70% of the buying decisions
Over 50% of our sales are from customers requesting specific products not on the site Â having seen and possibly tried them somewhere else before hand
Analysis of the most popular brands and products show the following interesting differences between our US and UK customers:
1. Product Categories: sofas, coffee tables, sideboards and tables top the list in the USA, while chairs, tables and beds are top of the list in England. Happy customers demonstrate you can buy sofas and beds online, without trying them!
2. Brands: the site offers over 80 brands at substantial discounts. CustomersÂ favourites in the USA were B&B Italia, Poliform, Minotti, Flou, and Cassina, while over in Europe, B&B Italia again tops the list, with Cattelan, Zanotta and Fiam.
3. Products: the most purchased products? The Aliana bed by Poliform (42% saving on retail price), the Charles sofa by B&B Italia (22% saving), the Caadre Mirror by Fiam (39% saving), the Flat sideboard by Cassina (26% saving) and the Moore sofa by Minotti (32% saving).
In addition to the huge savings on offer, the company has an enormous product selection (over 5,000 products) and a strong emphasis on providing customer service which is second to none. Customers are always saying how delighted they are to have found the site Â not only saving them time and money but also offering them a quick, friendly and efficient service
WhatÂs more, the companyÂs prices are low all year round, not just for a few weeks during sales. The url is http://www.europebynet.com or call PR Alison Johnson on telephone 00 44 207 435 7287/00 44 7976 529 853.
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