Carol Erickson, YellowPepper CTO makes 2004 wireless prediction for COMDEX

Carol Erickson, CTO of YellowPepper Wireless an intuitive branding and wireless marketing firm helps to provide insight for the 2004 wireless revenue landscape.

Las Vegas (PRWEB) January 13, 2004 --
Top ten business trends for 2004
(Part I of a two-part COMDEX series) Compiled by Mitchell Levy,

"Trend 3: Internet telephony continues disrupting the existing players

"Internet telephony takes off, creating a huge disruptive event for any organization selling communications services by the drop."
- Mark H Goldstein, CEO, Retail Presents

"Public-access WLANs are going to be a huge success because cellular carriers are going to dominate this business. Far from being a threat to 3G, PWLANs are essential to the carriers, who need them to augment their data, and even voice, capacity. Look for combined WLAN/cellular handsets in 2004."
- Craig J. Mathias, Principal, Farpoint Group

"Bill-to-phone solutions will provide significant profit areas for wireless carriers as well as third-party providers, when coupled with the present affordable hybrid devices capable of utilizing premium content such as MP3's, games, and more."
- Carol Erickson, CTO, YellowPepper, Inc."

About YellowPepper

YellowPepper is a marketing driven company that redefines the way corporations interact with their target markets. YellowPeppers wireless campaign manager enables marketers and advertising agencies to create, manage, and deploy wireless content to carriers across the globe. The platform can deploy Text Messages (SMS), Multi Media Messages (MMS), Ringtones, Mobile Java Applications (J2ME), and wireless Music Recognition campaigns. The third release of the campaign manager is filled with new enhancements, including demographic mapping, TV voting, a detailed reporting tool, demographic filters, and even easier integration (including COM objects, custom APIs, XML, and SOAP). YellowPepper's platform can carry proprietary content, but it can also be pre-loaded with existing content. To this end YellowPepper creates, sources, and syndicates the world's most exciting wireless entertainment content. For more information, visit www.yellowpepper.com.

About Top Ten Business Trends
Special to The Daily
Since 1998, Mitchell Levy, a CEO and founder of more than 10 traditional and Internet businesses, has been making annual predictions of the top ten trends in business/e-commerce. This year, on behalf of CEOnetworking, an executive networking organization he founded with Thomas Hong and Joe Hughes, Levy has asked prominent individuals within the business community to comment on what the near-future holds for areas such as e-commerce, security, consolidation, and more. From CEOs to journalists, more than 80 industry experts contributed over 225 predictions relating to the trends Levy has identified as pivotal to the coming year. Following is a sample of the collected remarks on Levy's first five trends. The remaining prognostications will run in Tuesday's edition of The Daily.

http://www.comdex.com/news/lasvegas2003/features/index.php?s=common&c=top_ten
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