USeGOLF Introduces a New Marketing Program Which Allows for Proactive Customer Communication and Reduction in Marketing Costs

Woodbury, NY (PRWEB) January 22, 2004 --Finding new golfers and retaining existing golfers are key challenges for effective course marketing campaigns.    Now courses can market directly to all golfers that call their course. USeGOLFs MarketSuite Customer Retention Program collects names, addresses, and phone numbers from incoming phone calls automatically and non intrusively. It is the only golf course marketing method that enables pinpointing of customers to the street level so that marketing campaigns can be tailored to target known customer areas.

Currently, the cost of acquiring a new golfer is approximately five times the cost of retaining an existing customer. Once acquired, a repeat golfer will refer seven new golfers after ten visits. USeGOLFs MarketSuite Customer Retention Program is an essential tool for ensuring that new golfers are found more easily and customers, once found, are retained. Incoming calls are used to identify target customer areas so that advertising campaigns can be launched in likely customer locations. Once customers are identified, automated phone messages, and e-mail notifications of specials can be used to retain customers. In addition, mail labels can be created for use on direct mail campaigns. The MarketSuite Customer Retention Program includes data analysis tools designed to allow analysis of the effectiveness of the advertising strategies by tracking phone responses after the ad has appeared so that the approach can be fine tuned to ensure maximum returns.

"Excess course capacity and the shifting of golfers to other sports has made it difficult for many courses to find and retain golfers " said Mike Wands, PGA Pro and Marketing Manager at USeGOLF. "The MarketSuite Customer Retention Program gives courses a unique competitive advantage that can be used throughout the season to market to a targeted customer base, leading to enhanced bookings."

USeGOLFs MarketSuite Customer Retention Program also includes Course Reward Cards to provide Player Incentive Rewards and memberships in Preferred Players Clubs, two new programs designed to encourage loyalty, increase rounds, and track golfer activity. USeGOLFs Course Reward Cards and associated software allow reward points to be automatically tracked for each round of golf played. The software provides complete flexibility in reward point assignment, redemption value, and expiration date. Course Reward Cards can also be used to track activity of members of Preferred Players Clubs. A membership in the club means that the golfer pays up front for a set number of rounds and gets additional rounds for free. The upfront booking allows the golfer to reserve desired timeslots, while the course receives revenue early.

About USeGOLF
USeGOLF is a premier supplier of golf course management solutions. The Company provides leading-edge products for tee sheet management, IVR, and POS systems. USeGOLF products are installed in over 35 courses throughout the US. The Company is headquartered in Woodbury, New York. Further information can be found on its Web site http://www.USeGOLF.com.

For More Information:
Please visit our website at: http://www.USeGOLF.com, or you may contact:

Mike Wands, Media Inquiries   
(631) 692-9163 or e-mail: Mwands@USeGOLF.com   

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