International Search Engine Advertising is Inexpensive and Easy for US Companies

American companies that strike gold with U.S. pay-for-placement search engines such as Overture and Google can now easily expand their market reach. According to one Internet expert, advertising overseas is currently inexpensive and easy but it wont stay that way for long.

Thousand Oaks, CA (PRWEB) October 5, 2004 -- American companies that strike gold with U.S. pay-for-placement search engines such as Overture and Google can now easily expand their market reach. According to one Internet expert, advertising overseas is currently inexpensive and easy but it wont stay that way for long.

Catherine Seda, author of "Search Engine Advertising, Buying Your Way to the Top to Increase Sales" (New Riders Publishing 2004), says that limited competition is keeping ad costs low. On Overture for example, Seda notes that the number one advertisers maximum bid is currently $3.00 per click for the keyword laptop" while the same term for the number one spot is 0.27 per click on Espotting, a European-focused search engine.

Search Engine Advertising, Buying Your Way to the Top to Increase Sales

notes Seda. But Overtures bid price is more than several times that of Espottings. This is just one example where the cost of attracting qualified site visitors is far less overseas.

Seda continues, there are already keywords nearly equal in bid price. However, it may take a good while before bidding competition on international search engines rivals that on American ones.

suggests Seda. Experienced U.S. advertisers can jump in without major frustration or expense.

Unfortunately," Seda continues, there are already keywords nearly equal in bid price. However, it may take a good while before bidding competition on international search engines rivals that on American ones."

Seda writes that making international search engine marketing easier is the handful of U.S. search engines that are expanding their reach into foreign countries, allowing American-based companies to easily market overseas by extending their keyword buy through U.S. channels."

Advertisers comfortable with the Overture or Google pay-for-placement program can use the international sites of these same engines. For example, German consumers may use www.overture.de or www.google.de, or, they might use a domestic search engine or local content site where the search results are actually provided by Overture or Google Germany.

Now is a good time to test international search marketing," suggests Seda. Experienced U.S. advertisers can jump in without major frustration or expense."

Catherine Seda is president and CEO of Seda Communication (www.SedaCommunication.com), an Internet marketing and training company, and a popular conference speaker.

CONTACT:
Catherine Seda
805-551-1290
Catherine@SedaCommunication.com

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