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Research and Markets : Need for Rapid Access to Accurate & Timely Intelligence as Global OTC Environment Becomes Increasingly Competitive & Complex
(PRWEB) October 7, 2004 -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of OTC YearBook 2004 to their offering
The Global OTC environment is becoming increasingly competitive & complex. One key survival factor, now and for the future, is rapid access to the most accurate & up-to date intelligence on your marketplace.
This reference book has the essential mix of OTC market data and analysis, providing facts & figures together with unique insight into the major issues facing OTC markets around the globe.
Topics covered include:
OTC Global Review
A succinct and well-informed assessment of the global OTC market in 2003
Completely revised Technology Updates
The popular New Technology feature, introduced last year, is brought right up to date.
OTC Regional Review
Key market features, trends and developments in eight major world regions.
Expanded coverage of Leading OTC Markets
Even better coverage of the 15 leading markets worldwide:
| | - Topline market data by category, leading marketers and brands;
- Country-by-country review of classification, switch environment, pricing, advertising and distribution
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Category Review
Coverage of the leading OTC categories now shows developments listed by individual sub-category, together with category values and growth.
8 Years Data on M&A
All the major M&A, j-vs and alliances, 1996-2003.
Brand Profiles
Profiles of the top 20 brands in concise bullet format.
Rx-to-OTC Switch -- need-to-know mini profiles
Success factors behind 10 major to-OTC switches.
Benchmark Reference Tables
- Legal status of ingredients
- Company ownership
- Brands and marketers
- OTC glossary
- OTC manufacturers associations
The Top 20 Players
The vital facts and figures for the top OTC companies across the world.
Companies mentioned include:
- Johnson & Johnson
- GlaxoSmithKline
- Pfizer
- Wyeth
- Bayer
- Novartis
- Taisho
- Boehringer Ingelheim
- Procter & Gamble
- Bristol-Myers Squibb
- Roche
- Schering-Plough
- Aventis
- Takeda
- Sanofi-Synthélabo
- Boots
- Cadbury-Schweppes
- Merck KGaA
- Otsuka
- Sato
OTC Brands mentioned include:
- Tylenol
- Lipovitan
- Vicks
- Advil
- Aspirin
- Centrum
- Halls
- Nicorette
- Robitussin
- Alinamin
- Yunker
- Motrin
- Pabron
- NicoDerm CQ
- Benadryl
- Panadol
- Aleve
- Imodium
- Tums
- Excedrin
For more information visit http://www.researchandmarkets.com/reports/c5651
Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980
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