New UK Wide Consumer Website Aims to Improve Standards of Service for All

Share Article - a new concept allowing the general public in the UK to discuss and recommend the businesses, services, news, events and clubs in their local area. The site depends on the support of the general public to succeed - it is hoped that in time it will be a valuable tool for all.

. Announcing ( - word of mouth online. An attempt to improve standards of service for all UK consumers. We call on internet users to provide recommendations about their local businesses and services to get the ball rolling. Where do you like to eat, who did a good job in your plumbing, who cuts your hair, where do you service your car?

The idea for came after a conversation between friends about finding a decent restaurant: the Yellow Pages is great, but how do you know which of the listed entries is going to be any good? The same goes for local traders and other services. There are already websites which display products rated with customer feedback... so why not rate and comment on companies too?

We researched the issue and found that there simply isn't anything even similar to this available in any country. Sure, there are some specific sites for rating restaurants and hotels and some very underused and empty sites in the UK, but nothing that held all businesses, services, community groups and organisations under one roof.

So we decided to build a website where the general public discuss their experiences both locally and across the UK, for free. At the same time we hope to enable services to provide up to the minute graphical advertising, as well as an opportunity to receive feedback all for a small annual cost (currently just £10 per year).

We believe that WordMouth has the potential to deliver a whole new, and fairer, way of marketing – promoting services not through money, but through reputation and recommendation. It should also help many people find a reliable and professional service both in the UK and in their local area, removing some of the risk of hiring a rogue trader or getting poor service. The ultimate goal is to pull communities closer together, enhance ‘business to business’ & ‘business to consumer’ interactions, and improve standards of service across the board.

At first we worried about companies getting negative feedback, but only people who are confident of their own reputation need apply and their average score, if good, shouldn’t be affected by a few bad ones. Besides, it is hoped that the benefits of being able to instantly link to your shop menu, list prices, opening times, company history and so on will balance this out. Not to mention being able to talk directly to your customer base more readily and cheaply than ever before.

We hope you see the potential in WordMouth and will offer your support. Any ideas for further development and promotion would be greatly appreciated.

Many thanks.

Alastair Shortland


WordMouth Ltd

Malvern, Worcs

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