Web Film Productions Offer New Medium to Promote UK Exporters

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A new audio-animated film medium is helping UK manufacturers to demonstrate their products and services more effectively over the internet. Marketing teams can provide information to customers instantly that is dynamic, eye-catching and very easy to understand.

A new service to produce animated films with sound will help UK manufacturers to demonstrate their products and services more effectively over the internet, according to production company The Sales Generator. The new medium films are fast to download and play on a viewer’s computer from a host web site, with full-screen PC display, to overcome many of the technical limitations that have restricted the use of audio-visual technology over the web to date. A sample production is at http://www.webfilm.co.uk (Note: please switch your sound on).

Each web film can be produced in several languages and is ideal for exporters who want to communicate effectively with an international audience, often in a range of different time zones. The use of both sound and animation enables the manufacturer to provide a sufficiently detailed introduction to products and services to ensure each viewer’s understanding, according to The Sales Generator, whilst the film duration of just 60 to 90 seconds maximises attention and interest.

The web-based productions require no extra file downloads or attachments, and so eliminate the risk of viruses, says Patrick Rea, managing director of The Sales Generator. A short-form URL address can be simply included by businesses in their e-mail, literature and other material, to direct visitors to the film on the host web site.

“ The films can used by companies within an effective sales process ‘response mechanism’ – such as as a follow-up to exhibition, advertising and other enquiries. This enable sales and marketing teams to provide information instantly that is dynamic, eye-catching and very easy to understand. The films can also be run on a PC in sales meetings as an interesting introduction to presentations,” says Patrick Rea

Further information is at http://www.salesgenerator.co.uk

Further Information: Patrick Rea Tel: 0208 870 4976

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Patrick Rea
REA-TMA
+44 020 8870 4976
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