New Email Server, Message Transfer Agent, Technology

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For a decade business managers have been throwing away business intelligence due to the fact that e-mail servers are unreliable, slow and laiden with security threats. That has changed with a new wave of message transfer agents.

The race is on for smarter and reliable e-mail servers.

These new business e-mail servers, also known as Message Transfer Agents, (Definition: http://www.message-transfer-agent.com), are provided by ActivSoftware, Port25, Silverpop and just a few other firms. Rob Thrasher, founder of the New Millennium Minds blog and marketing director at ActivSoftware, in a recent posting to the blog stated, "The race is on for smarter and reliable e-mail servers."

Gary Kraeger, President of ActivSoftware, said, "First we built ActivMail, a software component tool used to send e-mail and it was quickly integrated into e-mail systems around the globe. The tool fuels many of the commercially available e-mail list management systems, but it quickly overwhelms e-mail servers. We realized that currently available e-mail servers were unreliable and decided that in order to succeed we needed to build our own e-mail server."

The team at ActivSoftware moved ahead with the goal to build what they considered to be the ideal e-mail server using data gathered through experience in the industry. The ActivSoftware tool, 'eXtensible Mail Server,' also known as 'XMS,' was made available just a few days ago." Thrasher predicts, "This tool, and its competitor counterparts, will rapidly begin to transform the way we think about, and use, e-mail."

ActivSoftware announced their product availabiity this week on October 5, 2004. XM Server is available for evaluation and the Web site is officially launched today, Saturday, October 9, 2004. Competitive products include PowerMTA and silverPOP.

About ActivSoftware

http://www.activsoftware.com
ActivSoftware was founded by four partners and continues as an employee owned and operated firm. Gary Kraeger, Rob Thrasher, Pete Freitag, Greg Alton and Matt Finn began building and marketing dynamic Web tools in the late 1990's and sold the first copy of their Web based editor, ActivEdit, in Q3, 1999. The tool became popular very quickly in the niche group of Web/intranet programmers. From ActivEdit they spun a Web of dozens of server-side, a.k.a. Web based, software tools geared toward the developer community. Recently they launched XM Server, a business e-mail server available at http://www.xmmailserver.com

About New Millennium Minds

http://www.cybervillage.com/blog/
A blog founded by ActivSoftware co-founder, Rob Thrasher, in July of 2004. It explores new millennium topics such as search engine optimization, marketing with blogs, Internet key-phrase marketing, real estate migration, new millennium business ad more. Using this blog Thrasher has gained valuable Google key-phrases including: New Millennium Minds, Email Broadcast Firm, Effectiveness of Blogs, Googlebot Spidering, KeyPhrase Generation and more than a dozen others.

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Rob Thrasher
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