SMS Marketing Made Easy- Create interactive SMS marketing events on-the-fly in the USA

Unwired Appeal announced the launch of "Unwired Events", the first cross-carrier, self-provisioning web tool for creating interactive SMS promotions to cell phone subscriber in the USA. The web interface allows users to set-up and run their own integrated SMS marketing events and view results as they are displayed in real-time. Unwired Events is a versatile web application that can be used by marketing agencies, radio, television, and print media.

Boston, MA (PRWEB) October 6, 2004 -- Unwired Appeal announced the launch of "Unwired Events", the first cross-carrier, self-provisioning web tool for creating interactive SMS promotions to cell phone subscriber in the USA. The web interface allows users to set-up and run their own integrated SMS marketing events and view results as they are displayed in real-time. Unwired Events is a versatile web application that can be used by marketing agencies, radio, television, and print media.

Integration of SMS marketing has been slow in gaining traction in the USA, primarily due to the high start-up costs charged by SMS marketing companies. The introduction of DYI tools like Unwired Events effectively lowers the entry-level and allows broader access to this innovative new marketing channel.

"The traditional route of creating a custom interactive SMS event is just too expensive for some clients." commented Stephen Nye, Unwired Appeal's director of business development, "There was a clear need for web-based self-provisioning tools that would allow our clients to create and launch SMS marketing events on their own." continued Nye, "We trialed the web service earlier this year and enhanced the functionality based on user recommendations. What we have now is a comprehensive systems that offers a wide range of interactive capabilities across all US wireless carriers."

Unwired Events includes several modules that enable users to create a variety of interactive events including SMS voting, SMS Text2Win, SMS Alerts, plus the ability to manage opt-in databases of cell phone subscribers. "We believe strongly in promoting the interactive aspects of SMS marketing." pointed out Nye, "To facilitate this, we have closely integrated message response scenarios and also added the ability to link events for a more compelling end-user experience."

Current start-up costs for running integrated SMS marketing events in the USA typically run in the tens of thousand of dollars. The Unwired Events online service is performance-based, charging only basic messaging fees with no subscription or start-up costs. Self-provisioning tools like Unwired Events will no doubt make entry-level SMS marketing a reasonable proposition for USA firms interested in engaging a USA cell phone subscriber base of over 150+ million.

About Unwired Appeal
Unwired Appeal is a mobile technology firm specializing in mobile content delivery and interactive SMS/MMS events for the USA market. Unwired Appeal services include Unwired Events, ZaptoPhone, ToneGuys, and WapBill. For more information, visit www.unwiredappeal.com.

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